Press Releases

ALROSA Diamond Inspector Now Available

Three optical methods help identify fake diamonds.

Published

4 years ago

March 5, 2020

INSTORE Staff

Alrosa Diamond Inspector

(PRESS RELEASE) ALROSA Diamond Inspector (ADI) uses three discrete optical methods to identify fake and lab-grown stones, and is now available for purchase by jewelry retailers and private buyers.

According to GfK research, 63 percent of consumers are interested in a diamond’s origin. ADI’s three optical methods of diamond analysis allow for the identification of diamonds both inside a jewelry piece or as a solitaire stone.

Thanks to its light weight of around six pounds and affordable cost, at less than $6,000, ADI is easy to use while traveling on business trips and while showing diamonds to customers at a store.

ADI is often more accurate than heavy and expensive lab equipment. The device has already demonstrated excellent results at the independent lab of ASSURE Program by Diamond Producers Association.

According to the results of this testing, the ALROSA Diamond Inspector was the only device that was one hundred percent accurate in detecting non-diamond imitations.

ALROSA’s inspector detects colorless polished diamonds, natural diamonds, man-treated natural diamonds, and non-diamond imitations, such as cubic zirconia, rock-crystal, amethyst, and other stones. It also helps identify whether a presented crystal is a diamond or not, whether it’s natural or lab-grown, and whether the diamond has been treated.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”