Kathleen Cutler

Kathleen Cutler, profit expert for high-end jewelry brands, focuses on helping jewelers understand how to convince younger, affluent audiences to buy, combining modern tech with retro-style relationship building. Kathleen has a degree from GIA and has coached 100-plus jewelers. Reach her at [email protected]

Columns4 weeks ago
5 Simple Steps To Closing More Virtual Jewelry Sales
They're not difficult; you just have to be intentional.
Columns2 months ago
How to Change Your Website From a Soulless Catalog Into a Place People Want to Buy From
Hint: Don't scrimp on photoshoots.
Columns2 months ago
Getting Back to Work: How to Reconnect With Your Clients
Meeting your clients where they’re at while reopening.
Columns4 months ago
The Fastest Way to Bring Your Business Online During the COVID-19 Pandemic
Virtual selling can be quick and easy.
Columns5 months ago
Care About Your Online Customers As Much As Your In-Store Customers? Then Act Like It
Serving your online clients requires a human touch.

INSTOREMAG.COM

Kathleen Cutler

Stories By Kathleen Cutler

5 Simple Steps To Closing More Virtual Jewelry Sales

How to Change Your Website From a Soulless Catalog Into a Place People Want to Buy From

Getting Back to Work: How to Reconnect With Your Clients

The Fastest Way to Bring Your Business Online During the COVID-19 Pandemic

Care About Your Online Customers As Much As Your In-Store Customers? Then Act Like It

India International Jewellery Show (IIJS) Rescheduled to January 2021

JVC Presents Anti-Money Laundering 101: An Explainer of All Things AML

IJO Holding Virtual Conference

13 Jewelry Return Horror Stories Almost Too Frustrating to Read

19 Inspirational Messages to Tell Your Customers It’s Okay to Buy

Video: Father of Alleged Jewelry Thief Returns Rings, Apologizes

Video: Why You Should Spend More Time ‘On the Business’ Instead of ‘In the Business’

Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years

Video: Jeweler Kept Selling Despite His Doubts About the Customer … and He Was Glad He Did!