Headlines

Blue Nile to Open First Webroom Store Outside of New York

Published

9 years ago

March 17, 2016

INSTORE Staff

Online retailer to enter the Washington, D.C. area.

Blue Nile will open its third brick-and-mortar Webroom store, which will be its first outside of New York, the online jewelry retailer announced. The new store will be located at Tysons Corner Center mall in Fairfax County, VA and is expected to open by mid-summer.

Blue Nile opened its first Webroom last June at Roosevelt Field Mall in Garden City, NY and recently announced a second location at the Westchester Mall in White Plains, NY, slated to open by early summer.

“With its tech-savvy, early adopter residents, the Washington, D.C. area is a strong market for Blue Nile and an ideal location for our third Webroom,” says Blue Nile Chief Merchandising Officer Julie Yoakum. “The Webroom is on the other end of the spectrum from traditional jewelry stores, in terms of both physical look and shopping experience. We’re going to shock some people – in a good way.”

In February, Blue Nile said it was planning to open four new stores this year.

Read the rest of Blue Nile’s press release at EconoTimes

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."