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Blue Nile to Open First Webroom Store Outside of New York

Published

8 years ago

March 17, 2016

INSTORE Staff

Online retailer to enter the Washington, D.C. area.

Blue Nile will open its third brick-and-mortar Webroom store, which will be its first outside of New York, the online jewelry retailer announced. The new store will be located at Tysons Corner Center mall in Fairfax County, VA and is expected to open by mid-summer.

Blue Nile opened its first Webroom last June at Roosevelt Field Mall in Garden City, NY and recently announced a second location at the Westchester Mall in White Plains, NY, slated to open by early summer.

“With its tech-savvy, early adopter residents, the Washington, D.C. area is a strong market for Blue Nile and an ideal location for our third Webroom,” says Blue Nile Chief Merchandising Officer Julie Yoakum. “The Webroom is on the other end of the spectrum from traditional jewelry stores, in terms of both physical look and shopping experience. We’re going to shock some people – in a good way.”

In February, Blue Nile said it was planning to open four new stores this year.

Read the rest of Blue Nile’s press release at EconoTimes

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”