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Borsheims Sells Out of Gift Boxes During Weekend of Giving

For $10 shoppers could take home a box with a surprise gift inside.

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(PRESS RELEASE) OMAHA, NE – Shoppers purchased every one of the more than 1,500 boxes on Borsheims’ Giving Tree by Sunday afternoon during Borsheims’ annual Weekend of Giving. For $10, all of which went to Partnership 4 Kids, shoppers could take home a box with a surprise gift inside – anything from jewelry to home décor to Borsheims gift cards. Borsheims also donated a percentage of all instore sales during the Weekend of Giving to Partnership 4 Kids, a goal setting and group mentoring program that builds hope for under-served students in the Omaha metro area.

This is Borsheims’ 14th annual Weekend of Giving, held in conjunction with jewelry and engagement designer trunk shows. The Giving Tree is always a big draw for Borsheims customers who love buying multiple boxes and giving them as gifts or even trying to win the big prizes themselves. The top prize this year was a $2,700 14k white gold diamond-by-the-yard necklace. Other featured gifts were jewelry from LAGOS, Pesavento, Alex Woo, Phillips House, and Robin Haley.

“Our Giving Tree has become such a big part of our customers’ holiday shopping traditions,” said Borsheims CEO Karen Goracke. “We love that our customers can have such a fun Borsheims experience and feel good about donating to this great local child-focused charity at the same time.”

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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