Press Releases

Borsheims Sells Out of Gift Boxes During Weekend of Giving

For $10 shoppers could take home a box with a surprise gift inside.

Published

3 years ago

December 11, 2019

INSTORE Staff

(PRESS RELEASE) OMAHA, NE – Shoppers purchased every one of the more than 1,500 boxes on Borsheims’ Giving Tree by Sunday afternoon during Borsheims’ annual Weekend of Giving. For $10, all of which went to Partnership 4 Kids, shoppers could take home a box with a surprise gift inside – anything from jewelry to home décor to Borsheims gift cards. Borsheims also donated a percentage of all instore sales during the Weekend of Giving to Partnership 4 Kids, a goal setting and group mentoring program that builds hope for under-served students in the Omaha metro area.

This is Borsheims’ 14th annual Weekend of Giving, held in conjunction with jewelry and engagement designer trunk shows. The Giving Tree is always a big draw for Borsheims customers who love buying multiple boxes and giving them as gifts or even trying to win the big prizes themselves. The top prize this year was a $2,700 14k white gold diamond-by-the-yard necklace. Other featured gifts were jewelry from LAGOS, Pesavento, Alex Woo, Phillips House, and Robin Haley.

“Our Giving Tree has become such a big part of our customers’ holiday shopping traditions,” said Borsheims CEO Karen Goracke. “We love that our customers can have such a fun Borsheims experience and feel good about donating to this great local child-focused charity at the same time.”

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”