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Uneek Jewelry Launches “Every Love is Uneek” Campaign

The film depicts that special moment when the man is about to pop that question until that ever-thrilling reaction of an “I do.”

Published

4 years ago

December 11, 2019

INSTORE Staff

(PRESS RELEASE) LOS ANGELES — Uneek Jewelry, the Los Angeles-based brand founded by designer Benjamin Javaheri, the most awarded jewelry designer in the industry, launches its new campaign, Every Love is Uneek, with an endearing wedding proposal film. Watch it here.

The film depicts that special moment between a couple from when the man is about to pop that question until that ever-thrilling reaction of an “I do.” It highlights the 10-carat cushion set on a three-row shank with a rose gold middle row and filigree on the basket accent with Natural Pink Diamonds (LVS1066) — A Benjamin Javaheri exclusive and a part of Uneek’s Silhouette Collection.

Another star of the film is the Blue Sapphire Pear Ring (LVS1067BS) on her right hand. Embraced with diamond halo, the magnificent Blue Sapphire ring is also an original piece from the Royal Blue Collection that belongs in the roster of Uneek’s award-winning jewelry design. “The film brings out the emotions of a special moment that inspires me to design one-of-a-kind pieces that come to life.”, Javaheri shares.

The campaign hashtag, #EveryLoveIsUneek, is an addition to Uneek’s bold tagline, #DareToBeUneek, as a part of its ever-growing social media presence.

Uneek Jewelry Launches “Every Love is Uneek” Campaign

LVS1067BS and LVS1066

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”