Press Releases

Uneek Jewelry Launches “Every Love is Uneek” Campaign

The film depicts that special moment when the man is about to pop that question until that ever-thrilling reaction of an “I do.”

Published

5 years ago

December 11, 2019

INSTORE Staff

(PRESS RELEASE) LOS ANGELES — Uneek Jewelry, the Los Angeles-based brand founded by designer Benjamin Javaheri, the most awarded jewelry designer in the industry, launches its new campaign, Every Love is Uneek, with an endearing wedding proposal film. Watch it here.

The film depicts that special moment between a couple from when the man is about to pop that question until that ever-thrilling reaction of an “I do.” It highlights the 10-carat cushion set on a three-row shank with a rose gold middle row and filigree on the basket accent with Natural Pink Diamonds (LVS1066) — A Benjamin Javaheri exclusive and a part of Uneek’s Silhouette Collection.

Another star of the film is the Blue Sapphire Pear Ring (LVS1067BS) on her right hand. Embraced with diamond halo, the magnificent Blue Sapphire ring is also an original piece from the Royal Blue Collection that belongs in the roster of Uneek’s award-winning jewelry design. “The film brings out the emotions of a special moment that inspires me to design one-of-a-kind pieces that come to life.”, Javaheri shares.

The campaign hashtag, #EveryLoveIsUneek, is an addition to Uneek’s bold tagline, #DareToBeUneek, as a part of its ever-growing social media presence.

Uneek Jewelry Launches “Every Love is Uneek” Campaign

LVS1067BS and LVS1066

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”