1 EMAIL TURNS 50 THIS YEAR — that first missive bearing the @ sign was fired off in October 1971. To mark this milestone, think of a promotion to get more people to opt into your email list (“Free ring polish while you wait!”), while also coming up with a way to tame your own personal use (maybe a “yesterbox”, which allows you to only check day-old email, thus bringing calm to your relationship with your inbox).
5 Mark the 60TH ANNIVERSARY OF THE BREAKFAST AT TIFFANY’S PREMIERE by inviting young couples to come in for a morning bite at your store to browse your bridal selection.
9 Celebrate LEIF ERIKSON DAY by showing off labradorite, named for the place where he made landfall; iolite, which he used as a navigation tool; and thulite (Norway’s national gemstone).
31 On HALLOWEEN, show your community your true self with your choice of costume: Catwoman? Race car driver? Joan Jett? Have fun and lower the threshold resistance to your store.