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Bucherer Reopens Las Vegas Flagship

Store’s makeover reflects watchmaker’s melding with Tourneau brand.

Published

12 months ago

June 8, 2023

INSTORE Staff

PHOTOGRAPHY: Courtesy of Bucherer

Bucherer is reopening its flagship boutique in The Forum Shops At Caesars in Las Vegas this month. Following more than a year-and-a-half of renovations and a complete redesign, the updated Tourneau|Bucherer space will offer watches, fine jewelry and art.

Since its purchase of American brand Tourneau in 2018, Swiss brand Bucherer has been working to blend the two. An integral part of that effort, the Bucherer 1888 TimeDome store – named in homage to the boutique’s domed ceiling – has two floors, a sweeping double staircase, and a curved dome in the center ceiling of the store.

Comprised of 18,848 square feet, the space is larger than the previous TimeDome (which made the Guinness Book of Records in 2005 as the largest retail watch store in the world) by ,000 square feet and is even larger than the brand’s New York flagship TimeMachine store by close to 500 square feet.

The store’s first floor includes a space dedicated to Rolex that includes a signature green on one wall, dark wood and special accents. It also offers Breitling, Cartier, Chanel, Carl F. Bucherer, Tag, Omega and Tudor timepieces.

The second floor of the TimeDome houses Bucherer Fine Jewellery along with merchandise from such brands as Chanel, Messika, and Rahaminov.

“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship West Coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career,” says Ira Melnitsky, CEO of Tourneau LLC and President of Bucherer USA. “We are proud to present such an enriching curation of luxury watch and jewelry brands, of one-of-a-kind pieces and of impressive art. We hope our clients enjoy the experience.”

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”