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Bulova Celebrates Niles Rodgers 70th Birthday with New Limited Edition Watches

All sales donated to the We Are Family Foundation’s noble initiatives.




Bulova Celebrates Niles Rodgers 70th Birthday with New Limited Edition Watches

(PRESS RELEASE) NEW YORK — To celebrate the 70th birthday of three-time GRAMMY  Award winner and musical icon, Nile Rodgers, Bulova unveils two new Limited Edition timepieces for the occasion with all proceeds benefiting We Are Family Foundation (WAFF) and their work as a leader in amplifying and supporting the actions and voices of diverse youth leaders across the globe who are actively and positively addressing issues surrounding our basic human needs.

Bulova’s partnership with We Are Family Foundation comes naturally through the brand’s relationship with its Founder, Nile Rodgers and Co-founder, Nancy Hunt. The brand previously worked with Nile as the campaign mentor of Bulova’s Tune of Time music program where his role was to guide up-and-coming artists through their musical journeys and successes. To honor Nile’s birthday and his ongoing philanthropic endeavors, Bulova will introduce two Limited Edition timepieces that serve as another memento in Bulova’s rich history of musical appreciation.

“Time. We are celebrating time with Bulova this year – Nile’s 70th birthday and We Are Family Foundation’s 20th anniversary. Time is precious. What we do with it matters. Nile has given the world joy with timeless classic songs that are the soundtrack to so many of our lives. And, as an extension of his iconic song “We Are Family,” WAFF’s work with young people from around the globe who are positively changing our world individually and collaboratively is worth our investment of time. We are grateful to have had the support and partnership of Bulova for years as an iconic brand that has been recognized from those who travel into space to all of us on the ground…and we are honored to collaborate again to celebrate these two milestones in time,” says Nancy Hunt, co-founder, We Are Family Foundation.

“We are delighted to carry on our relationship with Nile Rodgers and to be part of this significant milestone,” says Jeffrey Cohen, president of Citizen Watch America. “Bulova fully supports the mission of We Are Family Foundation and is proud to support that mission through these celebratory timepieces.”

The first Limited Edition ‘We Are Family’ timepiece is offered in stainless steel with black IP and a black nylon strap. Highlighted on a 40mm dial is a black record cut pattern with white printed signature of Nile Rodgers. In keeping with its musical inspiration, the dial also features a wood grain decoration resembling the neck of a guitar. Finished with a flat mineral case back exclaiming “HAPPY 70TH NILE!“ with guitar and individualized number, as well as the We Are Family Foundation logo on the inner ivory contrast of the strap, the timepiece pays subtle tribute to the brand’s passion for music. Priced at $295.

For the second timepiece Bulova transforms its most popular Archive Series model – Lunar Pilot Chronograph. A nod to the ‘Space Race’ history in which Nile grew up and is fascinated with, the new Limited Edition ‘We Are Family’ Lunar Pilot Chronograph is another commemorative reissue of the original chronograph worn on August 2, 1971 during the Apollo 15 mission. Inspired by the original, the watch is updated with Bulova’s exclusive high performance quartz movement with a frequency of 262 kHz for unparalleled accuracy, continuing a history of precision timing.


Features include super-luminous hands and markers, anti-reflective sapphire glass, tachymeter and calendar all housed in a sandblasted solid 316L surgical-grade stainless steel 45mm case in silver-tone with black dial and original Bulova logo. Finished with custom case back marked “HAPPY 70TH NILE!” with guitar and individualized number, set on a textured black leather strap. Priced at $795.

Both timepieces are limited to 70 pieces and will become available for purchase this fall, with all sales donated to the We Are Family Foundation’s noble initiatives.

To shop existing ‘We Are Family’ Foundation timepieces, visit here.



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