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‘Cast’ Online Jewelry Brand Raises $12M to Pursue Self-Purchasing Women

The company has brick-and-mortar retail aspirations.




Direct-to-consumer jewelry brand Cast has raised $12 million to fuel its growth plans.

The company, which had a soft launch earlier this month, is targeting its efforts toward self-purchasing women, Glossy reports.

“Our intent is to grow a major brand, but we want to nail it before we scale,” founder Eric Ryan told the publication. “We know we won’t get everything right up front, but this first year will be all about developing the product, growing the audience and perfecting the concept.”

Ryan’s other ventures have included vitamin and gummy brand Olly and home cleaning concept Method.

Cast concentrates its marketing on Instagram and the company’s intent is that “collections will drop at least once a month from a rotating list of designers,” according to Glossy.

Eventually, more than a year in the future, Ryan plans to build a brick-and-mortar retail presence for the brand.


The funding round was led by True Ventures.

Read more at Glossy.

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It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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