Direct-to-consumer jewelry brand Cast has raised $12 million to fuel its growth plans.
The company, which had a soft launch earlier this month, is targeting its efforts toward self-purchasing women, Glossy reports.
“Our intent is to grow a major brand, but we want to nail it before we scale,” founder Eric Ryan told the publication. “We know we won’t get everything right up front, but this first year will be all about developing the product, growing the audience and perfecting the concept.”
Ryan’s other ventures have included vitamin and gummy brand Olly and home cleaning concept Method.
Cast concentrates its marketing on Instagram and the company’s intent is that “collections will drop at least once a month from a rotating list of designers,” according to Glossy.
Eventually, more than a year in the future, Ryan plans to build a brick-and-mortar retail presence for the brand.
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The funding round was led by True Ventures.
Read more at Glossy.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
