Headlines

‘Cast’ Online Jewelry Brand Raises $12M to Pursue Self-Purchasing Women

The company has brick-and-mortar retail aspirations.

Published

3 years ago

October 27, 2021

INSTORE Staff

Direct-to-consumer jewelry brand Cast has raised $12 million to fuel its growth plans.

The company, which had a soft launch earlier this month, is targeting its efforts toward self-purchasing women, Glossy reports.

“Our intent is to grow a major brand, but we want to nail it before we scale,” founder Eric Ryan told the publication. “We know we won’t get everything right up front, but this first year will be all about developing the product, growing the audience and perfecting the concept.”

Ryan’s other ventures have included vitamin and gummy brand Olly and home cleaning concept Method.

Cast concentrates its marketing on Instagram and the company’s intent is that “collections will drop at least once a month from a rotating list of designers,” according to Glossy.

Eventually, more than a year in the future, Ryan plans to build a brick-and-mortar retail presence for the brand.

The funding round was led by True Ventures.

Read more at Glossy.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”