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Centurion Launches E-Commerce Training Platform

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(PRESS RELEASE) MERRICK, NY – The Centurion Jewelry show has unveiled a free website that focuses on e-commerce learning for the jewelry industry at www.jewelryecomm.com.

JewelryEcomm.com offers a digital education on subjects such as e-commerce, social media, online sales and marketing, website strategies, and search marketing.

User accounts on the site are free for all interested industry parties. Once registered, visitors can browse through the site’s articles archive and access multiple weekly tutorials and monthly webinars. Content is structured to highlight the digital strategies that will keep jewelry business successful. Contributors include top jewelry marketing experts, acclaimed digital agencies and other experts in the field.

The site already boasts hundreds of members, and GN Diamond signed a five-year commitment as the program’s title sponsor immediately upon launch.

Along with ongoing education both at trade shows and through The Centurion Newsletter, Centurion launched the first jewelry industry event in the world to offer a digital-specific conference, which helped give birth to the new JewelryEcomm.com online learning center.

The site is set up for the entire jewelry industry; retailers, manufacturers, and designers can create a free profile. The account offers access to the digital skills needed to thrive in today’s marketplace.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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