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Zen Jeweler: Challenge Yourself Every Day

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WHEN YOU GET up in the morning, and the store is behind last year’s figures, and the competition is moving in across the street, and you’re the owner, you blame the manager. If you’re the manager, you blame the economy or the sales staff. If you’re the sales staff, you blame the owner. It’s a vicious circle.

 

Start pointing the finger at yourself. If you’re the owner, you must be missing some marketing or merchandising strategies. If you’re the manager, you probably aren’t asking the sales staff for opinions. If you’re the sales staff, are you communicating where inventory is missing, or that clients aren’t finding what they want?  

If you look around, you may see people who have reached a level of contentment.  

Challenging yourself is mandatory. If you are tired of the challenge of selling for a living, or managing, or owning a business, sell it. Get out.  Take on something less challenging.  

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Stop blaming everyone else.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: Challenge Yourself Every Day

mm

Published

on

 

WHEN YOU GET up in the morning, and the store is behind last year’s figures, and the competition is moving in across the street, and you’re the owner, you blame the manager. If you’re the manager, you blame the economy or the sales staff. If you’re the sales staff, you blame the owner. It’s a vicious circle.

 

Start pointing the finger at yourself. If you’re the owner, you must be missing some marketing or merchandising strategies. If you’re the manager, you probably aren’t asking the sales staff for opinions. If you’re the sales staff, are you communicating where inventory is missing, or that clients aren’t finding what they want?  

If you look around, you may see people who have reached a level of contentment.  

Advertisement

Challenging yourself is mandatory. If you are tired of the challenge of selling for a living, or managing, or owning a business, sell it. Get out.  Take on something less challenging.  

Stop blaming everyone else.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular