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Zen Jeweler: Challenge Yourself Every Day

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WHEN YOU GET up in the morning, and the store is behind last year’s figures, and the competition is moving in across the street, and you’re the owner, you blame the manager. If you’re the manager, you blame the economy or the sales staff. If you’re the sales staff, you blame the owner. It’s a vicious circle.

 

Start pointing the finger at yourself. If you’re the owner, you must be missing some marketing or merchandising strategies. If you’re the manager, you probably aren’t asking the sales staff for opinions. If you’re the sales staff, are you communicating where inventory is missing, or that clients aren’t finding what they want?  

If you look around, you may see people who have reached a level of contentment.  

Challenging yourself is mandatory. If you are tired of the challenge of selling for a living, or managing, or owning a business, sell it. Get out.  Take on something less challenging.  

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Stop blaming everyone else.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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Zen Jeweler: Challenge Yourself Every Day

mm

Published

on

 

WHEN YOU GET up in the morning, and the store is behind last year’s figures, and the competition is moving in across the street, and you’re the owner, you blame the manager. If you’re the manager, you blame the economy or the sales staff. If you’re the sales staff, you blame the owner. It’s a vicious circle.

 

Start pointing the finger at yourself. If you’re the owner, you must be missing some marketing or merchandising strategies. If you’re the manager, you probably aren’t asking the sales staff for opinions. If you’re the sales staff, are you communicating where inventory is missing, or that clients aren’t finding what they want?  

If you look around, you may see people who have reached a level of contentment.  

Advertisement

Challenging yourself is mandatory. If you are tired of the challenge of selling for a living, or managing, or owning a business, sell it. Get out.  Take on something less challenging.  

Stop blaming everyone else.

Advertisement

SPONSORED VIDEO

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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