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Zen Jeweler: Challenge Yourself Every Day





WHEN YOU GET up in the morning, and the store is behind last year’s figures, and the competition is moving in across the street, and you’re the owner, you blame the manager. If you’re the manager, you blame the economy or the sales staff. If you’re the sales staff, you blame the owner. It’s a vicious circle.


Start pointing the finger at yourself. If you’re the owner, you must be missing some marketing or merchandising strategies. If you’re the manager, you probably aren’t asking the sales staff for opinions. If you’re the sales staff, are you communicating where inventory is missing, or that clients aren’t finding what they want?  

If you look around, you may see people who have reached a level of contentment.  

Challenging yourself is mandatory. If you are tired of the challenge of selling for a living, or managing, or owning a business, sell it. Get out.  Take on something less challenging.  


Stop blaming everyone else.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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