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Consumers Are Increasingly Using AI: Survey

More than half of Millennials and nearly half of Gen Z are using GenerativeAI tools.




Consumers Are Increasingly Using AI: Survey

Consumers are continuing to resonate with artificial intelligence (AI) and one-third of consumers are using GenerativeAI (GenAI) programs, such as ChatGTP, in their daily lives, according to a new survey from Intellias.

Millennials and Gen Z are using GenAI tools at even higher rates – with 60 percent of Millennials and 49 percent of Gen Z.

Consumers are also becoming more aware of AI when making purchases. 44 percent of consumers surveyed said AI helps retailers develop personalized shopping experiences.

The top five areas AI can be most valuable, according to the consumers surveyed, are:

  • Pricing and promotions: 28 percent
  • Loyalty – real-time personalized rewards: 23 percent
  • Product discovery when searching online: 23 percent
  • Product validation: 19 percent
  • Product recommendations personalized by AI: 19 percent

“There’s little doubt that the hype-curve surrounding GenAI will continue to accelerate in 2024,” said Alexander Goncharuk, VP of Retail at Intellias. “And this will be driven both by the consumer who will become even more used to AI-interfaces in their day-to-day lives, as well as by the retailers innovating and exploring different use cases that drive efficiencies and enhance customer experience across the value chain.”




Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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