Calendar

Dates to Celebrate Mothers-in-Law, Mad Hatters and More in October

Did someone say Oktober? That must mean beer, burgers and German design.

Published

9 months ago

August 17, 2023

INSTORE Staff Instore September 2023 Issue

1 Achtung! It’s German-American Heritage Month. No country has provided more to America in terms of people (largest ancestry base) or had a bigger impact on the fields of food (hamburgers), good times (beer) and arguably design. Strike up the polka band: It’s time for an Oktoberfest trunk show. (Meissen, Atelier Zobel, Thomas Sabo, Niessing, Hellmuth …there’s also no shortage of awesome German jewelry!)

6 Put on your crazy marketing hat, and ask your social media followers: “Have I gone mad?” It’s National Mad Hatter Day. Great for announcing a sale.

28 Behind every successful man stands a devoted wife … and a surprised mother-in-law. Urge the men on your email list to double that surprise on Mothers-In Law’s Day with a small token of appreciation for all their babysitting and “understanding.”

31 Break out the (marketing) tricks. Break out the treats. Halloween is here! Encourage your staff to dress up and post the photos. Halloween is a good low-key date to kick off your holiday season campaign.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”