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Dates to Celebrate Mothers-in-Law, Mad Hatters and More in October

Did someone say Oktober? That must mean beer, burgers and German design.

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1 Achtung! It’s German-American Heritage Month. No country has provided more to America in terms of people (largest ancestry base) or had a bigger impact on the fields of food (hamburgers), good times (beer) and arguably design. Strike up the polka band: It’s time for an Oktoberfest trunk show. (Meissen, Atelier Zobel, Thomas Sabo, Niessing, Hellmuth …there’s also no shortage of awesome German jewelry!)

6 Put on your crazy marketing hat, and ask your social media followers: “Have I gone mad?” It’s National Mad Hatter Day. Great for announcing a sale.

28 Behind every successful man stands a devoted wife … and a surprised mother-in-law. Urge the men on your email list to double that surprise on Mothers-In Law’s Day with a small token of appreciation for all their babysitting and “understanding.”

31 Break out the (marketing) tricks. Break out the treats. Halloween is here! Encourage your staff to dress up and post the photos. Halloween is a good low-key date to kick off your holiday season campaign.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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