Connect with us

Press Releases

Diamond District Goes Digital, Jeweler Launches Thinnest Band & Gifts for Free

Guarantees “price beat promise” and made-to-order engagement rings delivered in 24 hours.




Diamond District Goes Digital, Jeweler Launches Thinnest Band & Gifts for Free

(PRESS RELEASE) NEW YORK — The longest-standing, family and minority-owned jeweler in New York City’s famous Diamond District is going digital. Ultimate Diamond announced the launch of its first-ever online retail store, along with the introduction of its new “Dare To Be Delicate” engagement ring collection. To celebrate, during the entire month of February, the jeweler is gifting its new Delicate engagement settings for free with the purchase of a diamond (see promotional details below). Ultimate Diamond’s “Dare To Be Delicate” line is the thinnest, safest, structurally-sound band on the market, is customizable to the preferred diamond shape, carat, and precious metal, and includes a lifetime warranty and insurance.

“Our Dare To Be Delicate band accentuates your diamond by placing it on the thinnest, safest, most delicate of settings,” said Danielle Leeann (@thatblingbabe), diamond stylist at Ultimate Diamond. “This simple, solitaire design lets you put all of your attention and budget on the diamond itself. The trend of modern, as thin and as clean as possible settings, like those flaunted by Kourtney Kardashian and Hailey Bieber, are increasingly popular because they up the drama of the center stone.”

Beyond its promise of providing the thinnest, safest band for everyday style, the jeweler is guaranteeing made-to-order and preset engagement rings hand-mounted right in NYC and delivered within 24 hours of purchase. Unlike luxury brands with long lead times or other private jewelers facing supply chain issues, Ultimate Diamond’s connections in the Diamond District make it possible to have handmade engagement rings done within hours and shipped overnight. Handcrafted in NYC, Ultimate Diamond provides access to tens of thousands of in-stock GIA-certified, conflict-free natural and lab-grown diamonds.

“Forget big brands, find yourself a personal jeweler with history dating back to 1959. Our quality is guaranteed to meet the standards of Fifth Avenue and Madison Ave luxury brands at a fraction of the cost,” said Bill Kung, second-generation owner of Ultimate Diamond. “When you shop with Ultimate Diamond, you’ll access NYC’s Diamond District prices virtually and safely, and save more than 70% when compared to luxury retailers, and up to 12% when compared to third-party online retailers like James Allen, Blue Nile, or Brilliant Earth.”

To prove its lowest price guarantee, Ultimate Diamond has launched an official “Price Beat Promise” program. While other diamond retailers offer price matching, Ultimate Diamond guarantees that they will beat any competitor price for a diamond with the same GIA-certified quality and specs. The jeweler is encouraging buyers to shop around and then bring their favorite engagement ring to Ultimate Diamond to see that their prices truly can’t be beat.

“The diamond industry isn’t transparent. It doesn’t want you to know how the business works. We’re changing that,” continued Kung. “Don’t just trust our prices. Let us show you how dealers like us price diamonds. We have the lowest prices for the same GIA-certified diamonds, guaranteed. Don’t believe us? We’ll price beat. Show us a diamond you like and its price, and I promise you we will beat it.”


To take advantage of Ultimate Diamond’s free Delicate Solitaire engagement setting (a value of $2,500), shoppers must spend a minimum of $7,500 on a diamond. To take home the Delicate Pavé or Halo engagement setting (valued between $2,750-$3,200), shoppers must spend a minimum of $10,000 on a diamond. Use code RINGONUS at checkout. To book a free virtual consultation with a Diamond Specialist and start shopping, visit



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)


Latest Comments

Most Popular