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Diamonds Do Good Names Winners of 2nd Annual Millennial-Focused Proposal Contest

Finalists will be flown to Canada to see the real impact of natural diamonds.

Published

5 years ago

February 17, 2020

INSTORE Staff

Diamonds Do Good Names Winners of 2nd Annual Millennial-Focused Proposal Contest

Nicole and Isaiah

(PRESS RELEASE) In recognition of Valentine’s Day, Diamonds Do Good announced the winners of the second annual ‘Real Stories. Real Diamonds. Real Impact’ video proposal contest. A third year of the proposal contest is now being planned.

The winning couple of this year’s contest, Nicole and Isaiah, hail from North Carolina and were engaged during a trip to Ireland. “I love simple and natural… surrounded by the natural beauty of Ireland, the natural beauty of the diamond and my beautiful fiancé, our proposal story is one I will never get tired of telling” says Nicole.

Nicole and Isaiah will experience the natural beauty of the Northwest Territories of Canada, the third largest producer of natural diamonds. There they will see firsthand the impact natural, mined diamonds have had on the country and to share their experiences through social media.

Videos were judged by digital media influencers @thediamondsgirl, @weddingdiary and @roamaroo with combined followers numbering over 2,000,000.

“The contest is helping boost consumer understanding of the real, positive impact for communities of natural, mined diamonds,” says Executive Committee member Rebecca Foerster, president of Alrosa USA.

D.E.F President, Anna Martin, senior vice president of GIA, echoes, “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence in, and ultimately demand for, diamonds.”

Check out the winning video.

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