Connect with us

Press Releases

Diamonds Do Good Names Winners of 2nd Annual Millennial-Focused Proposal Contest

Finalists will be flown to Canada to see the real impact of natural diamonds.

mm

Published

on

Nicole and Isaiah

(PRESS RELEASE) In recognition of Valentine’s Day, Diamonds Do Good announced the winners of the second annual ‘Real Stories. Real Diamonds. Real Impact’ video proposal contest. A third year of the proposal contest is now being planned.

The winning couple of this year’s contest, Nicole and Isaiah, hail from North Carolina and were engaged during a trip to Ireland. “I love simple and natural… surrounded by the natural beauty of Ireland, the natural beauty of the diamond and my beautiful fiancé, our proposal story is one I will never get tired of telling” says Nicole.

Nicole and Isaiah will experience the natural beauty of the Northwest Territories of Canada, the third largest producer of natural diamonds. There they will see firsthand the impact natural, mined diamonds have had on the country and to share their experiences through social media.

Videos were judged by digital media influencers @thediamondsgirl, @weddingdiary and @roamaroo with combined followers numbering over 2,000,000.

“The contest is helping boost consumer understanding of the real, positive impact for communities of natural, mined diamonds,” says Executive Committee member Rebecca Foerster, president of Alrosa USA.

D.E.F President, Anna Martin, senior vice president of GIA, echoes, “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence in, and ultimately demand for, diamonds.”

Advertisement

Check out the winning video.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

After 42 Years in Business, They Chose Wilkerson to Close Up Shop

After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular