Connect with us

Press Releases

‘Diamonds Do Good’ Campaign Reaches Over 3 Million Millennials

mm

Published

on

It’s ‘hitting outstanding metrics.’

(Press Release) NEW YORK – The Diamond Empowerment Fund’s efforts to communicate a positive narrative surrounding diamonds to consumers are achieving a tremendous response, the organization announced. Its Diamonds Do Good campaign, with a particular emphasis on the millennial consumer, is hitting outstanding metrics.

Through a targeted media plan including Hulu, Pandora, YouTube and an online influencer strategy, the message that Diamonds Do Good is resonating with consumers, the organization stated. On Hulu alone, the Diamonds Do Good campaign video performed 100 percent better than the average campaign in number of completed views, and 300 percent better in number of viewers clicking to the website. Similar metrics are being tallied on the other sites.

A recent updated look to the DiamondsDoGood.com website keeps current with millennial trends and likes. New sections include celebrities who are championing the message to “do good,” and a dedicated section titled “Neighborhood Jewelers Strengthening Community Ties” that tells the stories of independent jewelers giving back to their own communities.

To help retailers communicate this powerful message to their existing and new customers,The Diamond Empowerment Fund will give a seminar titled “What Your Customers Want – and Need – To Know: How Diamonds Do Good” at the JCK Show on Monday, June 5, at 2 p.m. in Tradewinds C/D. A simple but comprehensive toolkit will be discussed, including tips on how to engage customers in-store and online and how individual retailers can get their stories uploaded to the global DiamondsDoGood site. D.E.F. will be exhibiting at booth L11, Bayside.

For more information about Diamonds Do Good, please visit DiamondsDoGood.com or call 212-359-4219.DiamondsDoGoodSeminarJCK TALKS

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular