Press Releases ‘Diamonds Do Good’ Campaign Reaches Over 3 Million Millennials Published 3 years ago on May 25, 2017 By INSTORE Staff Share Tweet It’s ‘hitting outstanding metrics.’ (Press Release) NEW YORK – The Diamond Empowerment Fund’s efforts to communicate a positive narrative surrounding diamonds to consumers are achieving a tremendous response, the organization announced. Its Diamonds Do Good campaign, with a particular emphasis on the millennial consumer, is hitting outstanding metrics. Through a targeted media plan including Hulu, Pandora, YouTube and an online influencer strategy, the message that Diamonds Do Good is resonating with consumers, the organization stated. On Hulu alone, the Diamonds Do Good campaign video performed 100 percent better than the average campaign in number of completed views, and 300 percent better in number of viewers clicking to the website. Similar metrics are being tallied on the other sites. A recent updated look to the DiamondsDoGood.com website keeps current with millennial trends and likes. New sections include celebrities who are championing the message to “do good,” and a dedicated section titled “Neighborhood Jewelers Strengthening Community Ties” that tells the stories of independent jewelers giving back to their own communities. To help retailers communicate this powerful message to their existing and new customers,The Diamond Empowerment Fund will give a seminar titled “What Your Customers Want – and Need – To Know: How Diamonds Do Good” at the JCK Show on Monday, June 5, at 2 p.m. in Tradewinds C/D. A simple but comprehensive toolkit will be discussed, including tips on how to engage customers in-store and online and how individual retailers can get their stories uploaded to the global DiamondsDoGood site. D.E.F. will be exhibiting at booth L11, Bayside. For more information about Diamonds Do Good, please visit DiamondsDoGood.com or call 212-359-4219. Advertisement Related Topics: Diamond Empowerment FunddiamondsMarketing click to Comment(Comment) Up Next Stores Plan for the Future at RJO Succession 2017 Don't Miss IJO Announces Design Contest Winners Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.” You may like Planning Holiday Work Flow, Updating Online Listings, And More Manager’s To-Do Items For November 3 Guidelines to Focus Your Digital Marketing Strategy — and See Results Facets of Fire Launches New Diamonds Collection Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Press Releases6 hours ago New PGI-Commissioned Study Offers Retailers Insights Into How to Ease Customers’ Concerns Over COVID During the Holiday Season Press Releases9 hours ago Accutron Lights Up Empire State Building Celebrating 60th Anniversary Press Releases9 hours ago Industry Experts Gather for Collaboration on Ethics and Sustainability in Gold and Diamond Enterprise Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Photo Gallery3 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Sponsored Webinars2 weeks ago Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Jimmy Degroot2 weeks ago Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Photo Gallery3 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago COVID-19 Has Some Silver Linings for Jewelers — Here Are the Upsides Big Survey7 days ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Big Survey5 days ago What’s Wrong with Millennials? Here’s What Jewelers Say Sponsored Content1 week ago Why Have 1,800+ Jewelers Switched to BriteCo?