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Do You Or Don’t You: Co-Promote With Non-Competing Retailers

Published

9 years ago

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Yes, I DO

➤ We cross-promote with all of the other businesses in our center The best pairings have been with the dog groomer and hair salon. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ

➤ As a fine-jewelry designer I have found that pairing with a higher-end boutique, upscale salon and or fine chocolatier has been very beneficial. We also have a handmade ice cream shop next-door. We give people coupons to use while they’re waiting for their items to be completed. The rave reviews prove customers love it, and the bonus is it benefits my retail community! — Denise Oros, Linnea Jewelers, La Grange, IL

➤ The most recent was with a hot tub store. They gave away a tub; we gave away a half-carat diamond. The lead-up was four months of chances to win tickets to the event to possibly win one of the items. Great coverage and lots of marketing frequency on the radio station who co-sponsored the event. — Bill Longnecker, Longnecker Jewelry, McCook, NE

➤ We have a tie-up with a cafe. We give our customers a free drink and snack from them, and they give a discount card to their customers. — Shahraz Kassam, Shamin Jewellers, Burnaby, British Columbia, Canada

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➤ We did an in-store event on Dec. 30 with a champagne importer, a jewelry appraiser and an insurance agent. We had about 50 guests and a nice amount of sales. — Rex Solomon, Houston Jewelry, Houston, TX

➤ We have a women’s fashion clothing store a couple of doors down, and our jewelry is a perfect fit for her fashions. Plus she is very savvy when it comes to marketing, and being connected to her is a good thing. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN

➤ We’ve had the most luck with lifestyle fitness centers. The clients have disposable income and often a love of jewelry. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

NO, I DON’T

➤ Tried it years ago, everyone wants something for nothing, including other retailers. — Jim Ellis, Ellis Jewelers, Frankfort, IN

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➤ It just seems like a kind of tacky thing to do, doesn’t it? — Idar Bergseth, Idar, Victoria, British Columbia, Canada

➤ Tried it once and did not work out too well. Every business wanted more and more and more about them but always forgot to mention us. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

➤ We’ve done it all, and the time, effort and expense we’ve expended has not been worth it. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

This article originally appeared in the June 2015 edition of INSTORE.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Do You Or Don't You?

Do You Or Don’t You: Co-Promote With Non-Competing Retailers

Published

9 years ago

on

Yes, I DO

➤ We cross-promote with all of the other businesses in our center The best pairings have been with the dog groomer and hair salon. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ

➤ As a fine-jewelry designer I have found that pairing with a higher-end boutique, upscale salon and or fine chocolatier has been very beneficial. We also have a handmade ice cream shop next-door. We give people coupons to use while they’re waiting for their items to be completed. The rave reviews prove customers love it, and the bonus is it benefits my retail community! — Denise Oros, Linnea Jewelers, La Grange, IL

➤ The most recent was with a hot tub store. They gave away a tub; we gave away a half-carat diamond. The lead-up was four months of chances to win tickets to the event to possibly win one of the items. Great coverage and lots of marketing frequency on the radio station who co-sponsored the event. — Bill Longnecker, Longnecker Jewelry, McCook, NE

Advertisement

➤ We have a tie-up with a cafe. We give our customers a free drink and snack from them, and they give a discount card to their customers. — Shahraz Kassam, Shamin Jewellers, Burnaby, British Columbia, Canada

➤ We did an in-store event on Dec. 30 with a champagne importer, a jewelry appraiser and an insurance agent. We had about 50 guests and a nice amount of sales. — Rex Solomon, Houston Jewelry, Houston, TX

➤ We have a women’s fashion clothing store a couple of doors down, and our jewelry is a perfect fit for her fashions. Plus she is very savvy when it comes to marketing, and being connected to her is a good thing. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN

➤ We’ve had the most luck with lifestyle fitness centers. The clients have disposable income and often a love of jewelry. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

NO, I DON’T

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➤ Tried it years ago, everyone wants something for nothing, including other retailers. — Jim Ellis, Ellis Jewelers, Frankfort, IN

➤ It just seems like a kind of tacky thing to do, doesn’t it? — Idar Bergseth, Idar, Victoria, British Columbia, Canada

➤ Tried it once and did not work out too well. Every business wanted more and more and more about them but always forgot to mention us. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

➤ We’ve done it all, and the time, effort and expense we’ve expended has not been worth it. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

This article originally appeared in the June 2015 edition of INSTORE.

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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