Connect with us

Do You Or Don’t You: Co-Promote With Non-Competing Retailers

Published

on

Yes, I DO

We cross-promote with all of the other businesses in our center The best pairings have been with the dog groomer and hair salon. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ

As a fine-jewelry designer I have found that pairing with a higher-end boutique, upscale salon and or fine chocolatier has been very beneficial. We also have a handmade ice cream shop next-door. We give people coupons to use while they’re waiting for their items to be completed. The rave reviews prove customers love it, and the bonus is it benefits my retail community! — Denise Oros, Linnea Jewelers, La Grange, IL

The most recent was with a hot tub store. They gave away a tub; we gave away a half-carat diamond. The lead-up was four months of chances to win tickets to the event to possibly win one of the items. Great coverage and lots of marketing frequency on the radio station who co-sponsored the event. — Bill Longnecker, Longnecker Jewelry, McCook, NE

We have a tie-up with a cafe. We give our customers a free drink and snack from them, and they give a discount card to their customers. — Shahraz Kassam, Shamin Jewellers, Burnaby, British Columbia, Canada

Advertisement

We did an in-store event on Dec. 30 with a champagne importer, a jewelry appraiser and an insurance agent. We had about 50 guests and a nice amount of sales. — Rex Solomon, Houston Jewelry, Houston, TX

We have a women’s fashion clothing store a couple of doors down, and our jewelry is a perfect fit for her fashions. Plus she is very savvy when it comes to marketing, and being connected to her is a good thing. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN

We’ve had the most luck with lifestyle fitness centers. The clients have disposable income and often a love of jewelry. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

NO, I DON’T

Tried it years ago, everyone wants something for nothing, including other retailers. — Jim Ellis, Ellis Jewelers, Frankfort, IN

It just seems like a kind of tacky thing to do, doesn’t it? — Idar Bergseth, Idar, Victoria, British Columbia, Canada

Advertisement

Tried it once and did not work out too well. Every business wanted more and more and more about them but always forgot to mention us. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

We’ve done it all, and the time, effort and expense we’ve expended has not been worth it. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

This article originally appeared in the June 2015 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Do You Or Don't You?

Do You Or Don’t You: Co-Promote With Non-Competing Retailers

Published

on

Yes, I DO

We cross-promote with all of the other businesses in our center The best pairings have been with the dog groomer and hair salon. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ

As a fine-jewelry designer I have found that pairing with a higher-end boutique, upscale salon and or fine chocolatier has been very beneficial. We also have a handmade ice cream shop next-door. We give people coupons to use while they’re waiting for their items to be completed. The rave reviews prove customers love it, and the bonus is it benefits my retail community! — Denise Oros, Linnea Jewelers, La Grange, IL

The most recent was with a hot tub store. They gave away a tub; we gave away a half-carat diamond. The lead-up was four months of chances to win tickets to the event to possibly win one of the items. Great coverage and lots of marketing frequency on the radio station who co-sponsored the event. — Bill Longnecker, Longnecker Jewelry, McCook, NE

Advertisement

We have a tie-up with a cafe. We give our customers a free drink and snack from them, and they give a discount card to their customers. — Shahraz Kassam, Shamin Jewellers, Burnaby, British Columbia, Canada

We did an in-store event on Dec. 30 with a champagne importer, a jewelry appraiser and an insurance agent. We had about 50 guests and a nice amount of sales. — Rex Solomon, Houston Jewelry, Houston, TX

We have a women’s fashion clothing store a couple of doors down, and our jewelry is a perfect fit for her fashions. Plus she is very savvy when it comes to marketing, and being connected to her is a good thing. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN

We’ve had the most luck with lifestyle fitness centers. The clients have disposable income and often a love of jewelry. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

NO, I DON’T

Tried it years ago, everyone wants something for nothing, including other retailers. — Jim Ellis, Ellis Jewelers, Frankfort, IN

Advertisement

It just seems like a kind of tacky thing to do, doesn’t it? — Idar Bergseth, Idar, Victoria, British Columbia, Canada

Tried it once and did not work out too well. Every business wanted more and more and more about them but always forgot to mention us. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

We’ve done it all, and the time, effort and expense we’ve expended has not been worth it. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

This article originally appeared in the June 2015 edition of INSTORE.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular