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Zen Jeweler: Does Your Staff’s Song Remain The Same?

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REMEBER THAT SONG that made you cry? The more you heard it, the less it affected you, until you didn’t cry anymore. 

Or the fear you had that there was something under the bed? With repeated help from your mom, you finally went to sleep. 

How ’bout that first fourth-quarter target you were responsible for? After about 30 of them, you hardly prepare for them anymore. 

The best staff is the group that approaches each day as though the song still makes them cry, and the sale is still exciting. They’re hard to find. 

Start looking. Check in your office, to see if anyone there fits that description.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: Does Your Staff’s Song Remain The Same?

mm

Published

on

REMEBER THAT SONG that made you cry? The more you heard it, the less it affected you, until you didn’t cry anymore. 

Or the fear you had that there was something under the bed? With repeated help from your mom, you finally went to sleep. 

How ’bout that first fourth-quarter target you were responsible for? After about 30 of them, you hardly prepare for them anymore. 

The best staff is the group that approaches each day as though the song still makes them cry, and the sale is still exciting. They’re hard to find. 

Start looking. Check in your office, to see if anyone there fits that description.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular