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EBay Expands Verification Service to Jewelry

The service is designed to ease worries about counterfeits.

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EBay has expanded its Authenticate service into the luxury jewelry category.

That means holiday shoppers will have access to more than 45,000 high-end diamond and other gemstone jewelry pieces verified by professional authenticators, according to a press release from the retail site.

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EBay’s Authenticate service, which launched in the luxury handbags category in 2017 and luxury watches category earlier this year, now includes listings for necklaces, earrings, rings and bracelets, all marked with an “Authenticity Verified” label.

Retail Dive reports that eBay “has worked to entice bigger-spending shoppers with higher priced luxury items, a space also occupied by The RealReal.” Authenticate was developed to help alleviate consumer worries about fake products.

On eBay, Authenticated jewelry items include engagement and wedding bands, loose diamonds and gemstones and fine, vintage and fashion jewelry. The items range in price from $250 to more than $20,000. They are verified by third-party authentication experts and sourced from more than two dozen of eBay’s top-rated sellers, according to the release.

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“eBay is home to the largest selection of luxury goods, which includes tens of thousands of jewelry items, fine watches, and rare and designer handbags,” said James Hendy, senior director of eBay Authenticate. “Expanding the eBay Authenticate service provides customers an added layer of trust and confidence as they shop for fine jewelry this holiday and beyond.”

About 50,000 jewelry items are sold per day on eBay, according to the release. One diamond ring is sold per minute.

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