Connect with us

Press Releases

Edge Retail Academy Announces Winner of Award for Jeweler Business Excellence

Michigan-based retailer honored for business excellence.




Cindi and Dean Rottermond

(PRESS RELEASE) The Edge Retail Academy (ERA), the leading retail jewelry business advising company, announced that Cindi and Dean Rottermond of Rottermond Jewelers have been awarded the second annual William (Wag) Wagner Business Excellence Award.
Rottermond Jewelers, a two-store Michigan chain founded in 1984, is renowned for its unparalleled inventory, top-notch customer care, and expert custom jewelry design.

David Brown, ERA president, commented “Cindi and Dean are very focused on diligently reviewing business metrics and applying best practices to make meaningful improvements to their store’s financial health. In 2019, this focus paid off; Rottermond posted a double digit increase in sales and a 20%+ increase in profits. The jeweler also reduced its aged inventory by 20%.”

Cindi Rottermond was excited to learn about winning the award. “Wag was an important early advisor as well as close friend to us. We are very touched to be honored with an award honoring business excellence that is named for one of our most trusted advisors.”

William (Wag) Wagner Business Excellence Award

The Business Excellence Award is given to jewelers that have achieved the most exceptional business growth in the past 12 months.
This is the second year that Edge Retail Academy has presented the William (Wag) Wagner Business Excellence Award. The award is presented annually. The winner in 2019 was Roman Jewelers.

“The Award has two goals: (1) to acknowledge business excellence from independent retailers and (2) to honor the memory of long serving ERA Business Advisor William (Wag) Wagner, whose service, loyalty and advice went well beyond the expectations of our clients, his work colleagues and our company,” said Mr. Brown. “We honor Wag’s enormous integrity, sense of fair play and friendship.”


Wag passed away in September, 2018.

Edge Retail Academy presented Cindi and Dean with the award and a check for $1000.

Continue Reading


Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)


Latest Comments

Most Popular