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Enhance Your Bridal Season Inventory With GN Diamond’s Selection

Elevate your bridal season offerings with GN Diamond’s extensive selection of natural and lab-grown diamonds.




(PRESS RELEASE) Bridal season is upon us. According to, the wedding season extends from late spring and continues through early fall, with weddings peaking in June and September.

Now is the time to stock your cases with a nice selection of loose diamonds both natural and lab and finished bridal jewelry like classic diamond studs, tennis bracelets and tennis necklaces. Solitaire pendants are extremely popular and now are featured with lab grown diamonds as well as natural diamonds.

Diamonds are forever and they will never go out of fashion. By evaluating your current inventory and filling in on classic sizes, your diamond sales will increase, closing ratios will increase, and your potential customer and referral base will increase.

GN Diamond speaks with thousands of retailers on a weekly basis. We have listened to our customers and have also assisted them with inventory analysis. During this season, it is critical to have a strong inventory to prevent customers from leaving your store empty-handed.

GN has a large inventory of program diamond jewelry including diamond studs, tennis bracelets and tennis necklaces ranging from .25 twt to 30.0 twt. All of this inventory may be displayed on your website with your mark-ups.

We work with thousands of jewelers nationwide, so we understand why some store owners are reluctant to buy loose diamonds for stock. Why buy when you can get diamonds on memo? Because over 80% of customers who walk through your doors want to buy that same day.


How Buying For Stock Boosts Revenue
GN Diamond helps independent jewelers increase profitability and improve its bottom line in three key ways:

  1. Satisfy customer demand: An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
  2. Keep bread-and-butter items on hand: It’s critical that jewelers have plenty of bread-and-butter inventory available all year long. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast-sellers.
  3. Compete with online and big box stores: Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

GN Diamond is the Best Source For Stock
Our $90 million diamond inventory is composed of over 9,000 natural, loose certified GIA diamonds and over 7,000 lab grown diamonds that are up to 99% off Rapaport. All of our diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID, and certifications.

Contact a GN Diamond representative or visit here to learn more.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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