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Entrupy and Yehuda: Working Together to Protect You

“By adding Sherlock Holmes and Dr. Watson to our team,” was the answer.

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Entrupy and Yehuda: Working Together to Protect You

(PRESS RELEASE) Entrupy clients can now use its Entrupy iPhone in all of the lab-grown diamond detectors of Yehuda. This gives you a seamless, centralized solution to verify that your diamonds are, in fact, what they were represented to be.

Jake Stewart of Entrupy said, “Your lab-grown diamond detectors use an iPhone. Why shouldn’t it be the iPhone already supplied by Entrupy?”

Dror Yehuda answered, “Now you can download the Yehuda app onto the Entrupy iPhone, the same iPhone that protects your clients from counterfeits and frauds. This app can instantly be used to tell which diamonds are natural diamonds, and which diamonds are lab-grown. All they would have to do is place the iPhone on top of any Sherlock Holmes diamond detector.”

When two major powers can figure out how to work together for good in the world of diamonds, it sends an encouraging signal to the world in general, don’t you think?

Founded in 2012, Entrupy works to protect businesses, consumers and borders from transacting in counterfeit goods and to enable trust in transactions across the “physical goods ecosystem. Entrupy is actively participating in the global fight against counterfeiting to ensure its partners are guaranteeing the authenticity of their products through microscopy and imagery. Entrupy is a scalable, AI-powered Objective Decision-Making tool that certifies the authenticity of luxury products to protect businesses, buyers and sellers from inadvertently transacting in counterfeit and fraudulent items. Entrupy’s solutions are focused around authenticity and traceability, and our goal is to build a transactional trust layer between buyers and sellers.

In addition to authentication, Entrupy’s Fingerprinting solutions for product identification make any item traceable, bringing new levels of protection to any point in the supply chain. Easily implemented at the point of sale or shipping, Entrupy Fingerprinting is a customer-friendly and accurate way to ensure the product returned is the same as the product sold.

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