(PRESS RELEASE) Entrupy clients can now use its Entrupy iPhone in all of the lab-grown diamond detectors of Yehuda. This gives you a seamless, centralized solution to verify that your diamonds are, in fact, what they were represented to be.
Jake Stewart of Entrupy said, “Your lab-grown diamond detectors use an iPhone. Why shouldn’t it be the iPhone already supplied by Entrupy?”
Dror Yehuda answered, “Now you can download the Yehuda app onto the Entrupy iPhone, the same iPhone that protects your clients from counterfeits and frauds. This app can instantly be used to tell which diamonds are natural diamonds, and which diamonds are lab-grown. All they would have to do is place the iPhone on top of any Sherlock Holmes diamond detector.”
When two major powers can figure out how to work together for good in the world of diamonds, it sends an encouraging signal to the world in general, don’t you think?
Founded in 2012, Entrupy works to protect businesses, consumers and borders from transacting in counterfeit goods and to enable trust in transactions across the “physical goods ecosystem. Entrupy is actively participating in the global fight against counterfeiting to ensure its partners are guaranteeing the authenticity of their products through microscopy and imagery. Entrupy is a scalable, AI-powered Objective Decision-Making tool that certifies the authenticity of luxury products to protect businesses, buyers and sellers from inadvertently transacting in counterfeit and fraudulent items. Entrupy’s solutions are focused around authenticity and traceability, and our goal is to build a transactional trust layer between buyers and sellers.
In addition to authentication, Entrupy’s Fingerprinting solutions for product identification make any item traceable, bringing new levels of protection to any point in the supply chain. Easily implemented at the point of sale or shipping, Entrupy Fingerprinting is a customer-friendly and accurate way to ensure the product returned is the same as the product sold.
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Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
