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FACET and Greenland Ruby Launch First Classic Jewelry Collection

Three renowned businesses join forces on the road to sustainability with the launch of a unique collection of jewelry pieces that can only be found with the most exclusive Jewelers in Europe.




Photo Credit: Vincent Pardieu
Photo Credit: Vincent Pardieu

(PRESS RELEASE) Rubies in Greenland in the Spotlight: Yes, that’s right, we are talking about rubies mined in the southwest of this arctic island in a region called Aappaluttoq (meaning “Red” in Greenlandic) around 150 km from Nuuk, the capital. These rubies are responsibly extracted, adhering to the strictest human rights, labour, environmental, mining and product disclosure practices throughout each step of the supply chain. For this reason, the mine has been recognized as the newest source of responsible rubies in the world.

FACET, a Spanish company, is considered one of the champions of sustainability in this sector and a significant driving force in responsible manufacturing. Together with Tracemark and Greenland Ruby, FACET is launching a collection of the most sustainable classic jewelry in the world with the oldest rubies to date (nearly 3 billion years old according to expert geological studies).

FACET also contributes to the PinkPolarBear Foundation, an independent non-profit created by Greenland Ruby and their partners to support all aspects of international polar research. The foundation is especially concerned with the effects of climate change on the environment, stimulating education, understanding the needs, and supporting the inhabitants of Greenland, both animal and human who are affected by the accompanying cultural changes.

“Once again, FACET takes a step forward towards a sustainable and responsible industry with a new alliance with Tracemark and Greenland Ruby. This collaboration symbolises our commitment to changing the industry towards one that is more transparent, responsible, and innovative.” — José Miguel Serret, CEO de FACET.

The exclusive 27-piece collection ‘FIRE UNDER ICE’ is made up of solitaire rings, pendants and earrings with diamonds and Greenlandic Rubies as the centre stones of these pieces – completely traceable and with a Certificate of Origin – with recycled traceable gold with a CoC certificate (issued by RJC).

Thanks to the technology Tracemark offers, the end consumer can scan their QR code and obtain fully audited information about every step in their jewels and components’ journey, from extraction to ownership.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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