Press Releases

FACET and Greenland Ruby Launch First Classic Jewelry Collection

Three renowned businesses join forces on the road to sustainability with the launch of a unique collection of jewelry pieces that can only be found with the most exclusive Jewelers in Europe.

Published

2 years ago

October 13, 2022

Press Releases

Photo Credit: Vincent Pardieu

(PRESS RELEASE) Rubies in Greenland in the Spotlight: Yes, that’s right, we are talking about rubies mined in the southwest of this arctic island in a region called Aappaluttoq (meaning “Red” in Greenlandic) around 150 km from Nuuk, the capital. These rubies are responsibly extracted, adhering to the strictest human rights, labour, environmental, mining and product disclosure practices throughout each step of the supply chain. For this reason, the mine has been recognized as the newest source of responsible rubies in the world.

FACET, a Spanish company, is considered one of the champions of sustainability in this sector and a significant driving force in responsible manufacturing. Together with Tracemark and Greenland Ruby, FACET is launching a collection of the most sustainable classic jewelry in the world with the oldest rubies to date (nearly 3 billion years old according to expert geological studies).

FACET also contributes to the PinkPolarBear Foundation, an independent non-profit created by Greenland Ruby and their partners to support all aspects of international polar research. The foundation is especially concerned with the effects of climate change on the environment, stimulating education, understanding the needs, and supporting the inhabitants of Greenland, both animal and human who are affected by the accompanying cultural changes.

“Once again, FACET takes a step forward towards a sustainable and responsible industry with a new alliance with Tracemark and Greenland Ruby. This collaboration symbolises our commitment to changing the industry towards one that is more transparent, responsible, and innovative.” — José Miguel Serret, CEO de FACET.

FIRE UNDER ICE Collection
The exclusive 27-piece collection ‘FIRE UNDER ICE’ is made up of solitaire rings, pendants and earrings with diamonds and Greenlandic Rubies as the centre stones of these pieces – completely traceable and with a Certificate of Origin – with recycled traceable gold with a CoC certificate (issued by RJC).

Thanks to the technology Tracemark offers, the end consumer can scan their QR code and obtain fully audited information about every step in their jewels and components’ journey, from extraction to ownership.

click to Comment(Comment)

Up Next

Success with Internet Marketing and Vendor Programs

Don't Miss

SRK Pledges to Achieve Net Zero Carbon Emissions for Its Diamond Crafting Facilities by 2024 

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”