Connect with us

Customer Types

Four Designs for the Customer Seeking Stylish, Yet Sustainable Jewelry

mm

Published

on

Renewal and sustainability influence her jewelry conscience 

The Environmental Activist does care about personal style, but first, she demands to know where and how her jewelry was made, and if it was made with sustainability in mind. She knows she’s powerful enough to make a change in the world and that no step toward saving Mother Earth and her people is too small to take.

 

Jewelry for environmental activists


This article originally appeared in the February 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

Promoted Headlines

Most Popular