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Front/Back Earrings Are Moving Front and Center

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This past week, jewelry previews to the New York press continued, and one thing I can now safely tell you is that fall-into-spring collections are pointing to many more new front/back earrings.

Lorraine DePasque


Contributing writer for INSTORE and INDESIGN.
T

his past week, jewelry previews to the New York press continued, and one thing I can now safely tell you is that fall-into-spring collections are pointing to many more new front/back earrings.

Obviously, a question is: Will they be “trend” or “new classics”? Frankly, at this moment, it’s hard to say, but I’m putting them in the same category as inside/outside diamond hoops. In other words, they’ve got a trendy, fresh vibe, yet, because they look good from different angles, I can see their potential of joining fine jewelry’s “new classics” — much like the huggies.

One thing that especially makes me full of anticipation about these earrings — also being referred to as 360s, double-sided, and front-and-backs — is the potential of pearl pairs and singles. Without being contrived, front/back pearl earrings further take June’s birthstone into the “not-your-grandmother’s-pearls” genre. Two cases in point: a black pearl in front and a gold pearl in back, or a cultured pearl in front and a keshi hanging thread-like down the back.

And make no mistake: Millennials and Gen Ys have already noticed. (Of course, Rihanna, often seen in her Dior front/back pearls, doesn’t hurt the cause either.)

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Given the stepped-up number of double-sided designs that stores should be carrying (as many of their vendors continue to create them), it seems natural to me that even more twenty- and thirty-somethings will notice. Do I think that, this time next year, it’ll seem like double vision? Honestly, no, I don’t really suspect front/backs will be twice as hot as now. Nonetheless, they’ll surely be something you want to sell—if your aim is to project a mood of modernity and style.

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Fine Jewelry Design

Front/Back Earrings Are Moving Front and Center

mm

Published

on

This past week, jewelry previews to the New York press continued, and one thing I can now safely tell you is that fall-into-spring collections are pointing to many more new front/back earrings.

Lorraine DePasque


Contributing writer for INSTORE and INDESIGN.
T

his past week, jewelry previews to the New York press continued, and one thing I can now safely tell you is that fall-into-spring collections are pointing to many more new front/back earrings.

Obviously, a question is: Will they be “trend” or “new classics”? Frankly, at this moment, it’s hard to say, but I’m putting them in the same category as inside/outside diamond hoops. In other words, they’ve got a trendy, fresh vibe, yet, because they look good from different angles, I can see their potential of joining fine jewelry’s “new classics” — much like the huggies.

One thing that especially makes me full of anticipation about these earrings — also being referred to as 360s, double-sided, and front-and-backs — is the potential of pearl pairs and singles. Without being contrived, front/back pearl earrings further take June’s birthstone into the “not-your-grandmother’s-pearls” genre. Two cases in point: a black pearl in front and a gold pearl in back, or a cultured pearl in front and a keshi hanging thread-like down the back.

Advertisement

And make no mistake: Millennials and Gen Ys have already noticed. (Of course, Rihanna, often seen in her Dior front/back pearls, doesn’t hurt the cause either.)

Given the stepped-up number of double-sided designs that stores should be carrying (as many of their vendors continue to create them), it seems natural to me that even more twenty- and thirty-somethings will notice. Do I think that, this time next year, it’ll seem like double vision? Honestly, no, I don’t really suspect front/backs will be twice as hot as now. Nonetheless, they’ll surely be something you want to sell—if your aim is to project a mood of modernity and style.

{igallery id=6237|cid=1529|pid=1|type=category|children=0|addlinks=0|tags=|limit=0}

 

 

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For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

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Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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