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Bario Neal Fuses Organic Style with Environmental Impact

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Bario Neal Fuses Organic Style with Environmental Impact

TODAY’S JEWELRY CUSTOMER cares about gem and metal sourcing and how those things affect the land and the people they come from – but they also care about style. When a jewelry collection is beautiful and edgy while also using 100% reclaimed precious metals, Fairmined gold, and ethically sourced gemstones, you have a hit on your hands.

Such is the case with Bario Neal, a line created by designers Anna Bario and Page Neal in 2007. The two joined forces after discovering a common interest in the sculptural possibilities of jewelry and its potential for cultural resonance. The company promotes traceability, transparency and marriage equality, even donating a percentage of the profits to many environmental and social justice organizations, both local and global, including Delaware Riverkeeper, Ethical Metalsmiths, EarthWorks, Freedom to Marry, Human Rights Campaign, and Planned Parenthood.

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It’s the type of story that resonates with consumers. But the story alone won’t do it – the look of the jewelry has to be fashionable as well, and it is. Most of the pieces included some asymmetrical element and have a rough, organic look, yet there’s also a precious, feminine quality in each one.

Bario Neal manufactures its pieces in Philadelphia and also has a showroom on the Lower East Side of Manhattan in New York City.

Bario Neal Fuses Organic Style with Environmental Impact

Bario Neal Fuses Organic Style with Environmental Impact

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John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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