Connect with us

Columns

Humor Breaks Through with Customers, Says Phibbs

Published

on

Happy Monday! I have to admit, what I’m sharing with you today is borrowed insight, but it IS incredibly useful information – at least, if you want to close more shoppers who would otherwise not buy from you.

Bob Phibbs, otherwise known as The Retail Doctor, has a blog post out this week that’s spot on when it comes to connecting with customers who are wrapped in a protective “cocoon.”  He talks about the fact that because of the choices available to us in social media and online, we’ve all begun creating our own little worlds that show us only what we care about and agree with, while keeping out anything that may shake up our world.  How do you connect with a customer like that?

Answer: Humor.  More specifically, humor with natural banter.  As Phibbs points out, it’s why Siri has the funny banter that he/she does when you ask your iPhone questions.

But how do you use humor without seeming awkward or forced?  Phibbs has several great strategies, but I feel terrible giving them away here.  Instead, I’m going to point you toward his blog post, and hope you’ll read it – and use it in your next selling opportunity.

You can read Bob Phibbs’ blog post here.   And if you’d like to read his thoughts on the best way to run a jewelry store and break down barriers with customers, go here.

Advertisement


/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular