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Humor Breaks Through with Customers, Says Phibbs

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Humor Breaks Through with Customers, Says Phibbs

Happy Monday! I have to admit, what I’m sharing with you today is borrowed insight, but it IS incredibly useful information – at least, if you want to close more shoppers who would otherwise not buy from you.

Bob Phibbs, otherwise known as The Retail Doctor, has a blog post out this week that’s spot on when it comes to connecting with customers who are wrapped in a protective “cocoon.”  He talks about the fact that because of the choices available to us in social media and online, we’ve all begun creating our own little worlds that show us only what we care about and agree with, while keeping out anything that may shake up our world.  How do you connect with a customer like that?

Answer: Humor.  More specifically, humor with natural banter.  As Phibbs points out, it’s why Siri has the funny banter that he/she does when you ask your iPhone questions.

But how do you use humor without seeming awkward or forced?  Phibbs has several great strategies, but I feel terrible giving them away here.  Instead, I’m going to point you toward his blog post, and hope you’ll read it – and use it in your next selling opportunity.

You can read Bob Phibbs’ blog post here.   And if you’d like to read his thoughts on the best way to run a jewelry store and break down barriers with customers, go here.

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Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

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Humor Breaks Through with Customers, Says Phibbs

Published

on

Humor Breaks Through with Customers, Says Phibbs

Happy Monday! I have to admit, what I’m sharing with you today is borrowed insight, but it IS incredibly useful information – at least, if you want to close more shoppers who would otherwise not buy from you.

Bob Phibbs, otherwise known as The Retail Doctor, has a blog post out this week that’s spot on when it comes to connecting with customers who are wrapped in a protective “cocoon.”  He talks about the fact that because of the choices available to us in social media and online, we’ve all begun creating our own little worlds that show us only what we care about and agree with, while keeping out anything that may shake up our world.  How do you connect with a customer like that?

Answer: Humor.  More specifically, humor with natural banter.  As Phibbs points out, it’s why Siri has the funny banter that he/she does when you ask your iPhone questions.

But how do you use humor without seeming awkward or forced?  Phibbs has several great strategies, but I feel terrible giving them away here.  Instead, I’m going to point you toward his blog post, and hope you’ll read it – and use it in your next selling opportunity.

Advertisement

You can read Bob Phibbs’ blog post here.   And if you’d like to read his thoughts on the best way to run a jewelry store and break down barriers with customers, go here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

Promoted Headlines

Most Popular