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Humor Breaks Through with Customers, Says Phibbs

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Humor Breaks Through with Customers, Says Phibbs

Happy Monday! I have to admit, what I’m sharing with you today is borrowed insight, but it IS incredibly useful information – at least, if you want to close more shoppers who would otherwise not buy from you.

Bob Phibbs, otherwise known as The Retail Doctor, has a blog post out this week that’s spot on when it comes to connecting with customers who are wrapped in a protective “cocoon.”  He talks about the fact that because of the choices available to us in social media and online, we’ve all begun creating our own little worlds that show us only what we care about and agree with, while keeping out anything that may shake up our world.  How do you connect with a customer like that?

Answer: Humor.  More specifically, humor with natural banter.  As Phibbs points out, it’s why Siri has the funny banter that he/she does when you ask your iPhone questions.

But how do you use humor without seeming awkward or forced?  Phibbs has several great strategies, but I feel terrible giving them away here.  Instead, I’m going to point you toward his blog post, and hope you’ll read it – and use it in your next selling opportunity.

You can read Bob Phibbs’ blog post here.   And if you’d like to read his thoughts on the best way to run a jewelry store and break down barriers with customers, go here.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Humor Breaks Through with Customers, Says Phibbs

Published

on

Humor Breaks Through with Customers, Says Phibbs

Happy Monday! I have to admit, what I’m sharing with you today is borrowed insight, but it IS incredibly useful information – at least, if you want to close more shoppers who would otherwise not buy from you.

Bob Phibbs, otherwise known as The Retail Doctor, has a blog post out this week that’s spot on when it comes to connecting with customers who are wrapped in a protective “cocoon.”  He talks about the fact that because of the choices available to us in social media and online, we’ve all begun creating our own little worlds that show us only what we care about and agree with, while keeping out anything that may shake up our world.  How do you connect with a customer like that?

Answer: Humor.  More specifically, humor with natural banter.  As Phibbs points out, it’s why Siri has the funny banter that he/she does when you ask your iPhone questions.

But how do you use humor without seeming awkward or forced?  Phibbs has several great strategies, but I feel terrible giving them away here.  Instead, I’m going to point you toward his blog post, and hope you’ll read it – and use it in your next selling opportunity.

Advertisement

You can read Bob Phibbs’ blog post here.   And if you’d like to read his thoughts on the best way to run a jewelry store and break down barriers with customers, go here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular