Connect with us

Humor Breaks Through with Customers, Says Phibbs

Published

on

Humor Breaks Through with Customers, Says Phibbs

Happy Monday! I have to admit, what I’m sharing with you today is borrowed insight, but it IS incredibly useful information – at least, if you want to close more shoppers who would otherwise not buy from you.

Bob Phibbs, otherwise known as The Retail Doctor, has a blog post out this week that’s spot on when it comes to connecting with customers who are wrapped in a protective “cocoon.”  He talks about the fact that because of the choices available to us in social media and online, we’ve all begun creating our own little worlds that show us only what we care about and agree with, while keeping out anything that may shake up our world.  How do you connect with a customer like that?

Answer: Humor.  More specifically, humor with natural banter.  As Phibbs points out, it’s why Siri has the funny banter that he/she does when you ask your iPhone questions.

But how do you use humor without seeming awkward or forced?  Phibbs has several great strategies, but I feel terrible giving them away here.  Instead, I’m going to point you toward his blog post, and hope you’ll read it – and use it in your next selling opportunity.

You can read Bob Phibbs’ blog post here.   And if you’d like to read his thoughts on the best way to run a jewelry store and break down barriers with customers, go here.

Advertisement

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular

Columns

Humor Breaks Through with Customers, Says Phibbs

Published

on

Humor Breaks Through with Customers, Says Phibbs

Happy Monday! I have to admit, what I’m sharing with you today is borrowed insight, but it IS incredibly useful information – at least, if you want to close more shoppers who would otherwise not buy from you.

Bob Phibbs, otherwise known as The Retail Doctor, has a blog post out this week that’s spot on when it comes to connecting with customers who are wrapped in a protective “cocoon.”  He talks about the fact that because of the choices available to us in social media and online, we’ve all begun creating our own little worlds that show us only what we care about and agree with, while keeping out anything that may shake up our world.  How do you connect with a customer like that?

Answer: Humor.  More specifically, humor with natural banter.  As Phibbs points out, it’s why Siri has the funny banter that he/she does when you ask your iPhone questions.

But how do you use humor without seeming awkward or forced?  Phibbs has several great strategies, but I feel terrible giving them away here.  Instead, I’m going to point you toward his blog post, and hope you’ll read it – and use it in your next selling opportunity.

Advertisement

You can read Bob Phibbs’ blog post here.   And if you’d like to read his thoughts on the best way to run a jewelry store and break down barriers with customers, go here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular