Gene Explains How to Close a Sale

IN TODAY’S VIDEO, Gene the Jeweler is kind enough to divulge his techniques for closing a sale.

Unfortunately, the only thing you’ll probably learn from the fictional Gene is how not to do business. Does he ever actually close any sales? With his approach, you have to wonder.

Closing deals in Gene’s store starts with one key concept: “Make them buy.”

To achieve that, he uses methods such as discounting his products and throwing in extra items — such as mountings — or services. He’s even been known to wash a customer’s car now and then.

And his staff members have some, shall we say, interesting techniques of their own.

Watch the video: