Getting Back to Work: Improving the Vendor/Retailer Relationship

WEBINAR: Right now, jewelry retailers need suppliers to not only support them, but help them be successful — and vice-versa.

Published

4 years ago

June 18, 2020

INSTORE Staff

IN THE AGE of video conferencing, detailed inventory tracking and countless merchandising options, jewelry retailers need their suppliers to not only support them, but to help them to be as successful as they possibly can — and vice-versa. Megan Crabtree of Crabtree Consulting, John Carter of Jack Lewis Jewelers and Scott Bates, regional sales director of Kim International, discuss ways to improve this symbiotic relationship to the benefit of both parties. Moderated by Trace Shelton, editor-in-chief, INSTORE.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”