(Press Release)
Attendees of Baselworld 2016 in Switzerland will have access to colored stone services through the Gemological Institute of America (GIA) Show Service Laboratory, which will return to Hall 3 from March 17-24.
At GIA’s booth in Hall 2, it will offer Colored Stone Identification Reports and Colored Stone Identification and Origin Reports for ruby, sapphire and emerald. Visitors will also find a demo of the group’s DiamondCheck device, learn about sales and education tools through the GIA Retailer Support Program, among other things.
GIA will have two booths at the show, located in Hall 3, A37, and Hall 2, W23.
For questions about the GIA Show Service Laboratory, contact coloredstones@gia.edu.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
