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GN Diamond Appeals to Millennials with an In Store Cool Factor of Virtual Reality

They can actually view a diamond on its journey from the mine where it was unearthed to the store.

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(PRESS RELEASE) Virtual Reality is particularly geared toward millennials as they can actually view a diamond on its journey from the mine where it was unearthed to the store. It’s a unique and inspiring experience for clients to feel a more personal connection to the diamond they will purchase. Couples appreciate a diamond when they know its story, and they get a better understanding of what makes two diamonds different – along with their prices – even though they may seem identical.

GN says the Light Performance Technology, paired with virtual reality immersion, turns shopping into a sensational experience.

Asaf Herskovitz, CEO, of GN Diamond believes that, “By creating a unique shopping experience for millennials, baby boomers and customers of all ages, retail stores create a point of distinction for themselves especially when competing against on-line internet sites.”

Diamond Hunt

Retailers have another great in-store selling tool with GN’s Diamond Hunt, which allows stores to put GN’s loose diamond inventory of more than $70 million on their own website, including the store’s logo and markup. Videos of the diamonds, the Light Performance score and the certification of the diamonds are included.

“Everyone craves a pleasant, lifetime memory when making major purchases. Virtual Reality and Augmented Reality fulfills this goal and expectation.,” Mr. Herskovitz adds.

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