Connect with us

Press Releases

GN Diamond Gives Independent Jewelers Points of Distinction

Stand out with exclusive online and in-store sales tools.

mm

Published

on

(PRESS RELEASE) GN Diamond has supported independent retailers for over 35 years by giving them an unrivaled edge over the competition. Along with over 5,000 loose certified GIA and EGL USA diamonds sourced from the most brilliant rough and cut for maximum scintillation, it provide superior customer service, a 100% dollar-for-dollar Trade Back Guarantee with no expiration date, and much more.

There’s a reason it’s called “The GN Advantage.” The team of passionate jewelers and gemologists understand the industry inside and out and continually look for ways to help you compete with online retailers, increase your closing percentage, and thrive.

3 points of distinction to close more sales.
These three powerful points of distinction can help you drive sales through the pandemic and beyond:

  • Light Performance. GN Diamond’s Light Performance technology enables jewelers to explain why two seemingly similar diamonds with the same size, color, shape, and clarity may vary in price. Through independent, third-party evaluation, every diamond in our inventory is scanned and graded, then given an overall brilliance ranking. With clear visuals, the customer can easily compare any diamond in your inventory to see how subtle differences affect quality and value.
  • Diamond Hunt Digital Display. Diamond Hunt, GN’s online loose diamond database, includes light performance along with Gemprint ID, certification, and V360 videos clearly displaying each diamond’s natural features. By scanning a QR code, clients can access and share this interactive display on a smartphone, tablet, or laptop in-store, eliminating the frustrating loupe and tweezers. This captivating sales tool can be customized to your branding and markups, and seamlessly integrated with your website.
  • Expert Market Research and Strategy. GN Diamond provides marketing ideas, techniques, and assistance to help you grow and grab more market share. Take advantage of our free market research, demographic analysis, marketing guides, direct mailers, turnkey social media campaigns, radio ad scripts, and more to improve your marketing and sales strategies at the best return on investment

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular