Press Releases

GN Diamond Gives Independent Jewelers Points of Distinction

Stand out with exclusive online and in-store sales tools.

Published

3 years ago

February 15, 2021

Press Releases

(PRESS RELEASE) GN Diamond has supported independent retailers for over 35 years by giving them an unrivaled edge over the competition. Along with over 5,000 loose certified GIA and EGL USA diamonds sourced from the most brilliant rough and cut for maximum scintillation, it provide superior customer service, a 100% dollar-for-dollar Trade Back Guarantee with no expiration date, and much more.

There’s a reason it’s called “The GN Advantage.” The team of passionate jewelers and gemologists understand the industry inside and out and continually look for ways to help you compete with online retailers, increase your closing percentage, and thrive.

3 points of distinction to close more sales.
These three powerful points of distinction can help you drive sales through the pandemic and beyond:

Light Performance. GN Diamond’s Light Performance technology enables jewelers to explain why two seemingly similar diamonds with the same size, color, shape, and clarity may vary in price. Through independent, third-party evaluation, every diamond in our inventory is scanned and graded, then given an overall brilliance ranking. With clear visuals, the customer can easily compare any diamond in your inventory to see how subtle differences affect quality and value.
Diamond Hunt Digital Display. Diamond Hunt, GN’s online loose diamond database, includes light performance along with Gemprint ID, certification, and V360 videos clearly displaying each diamond’s natural features. By scanning a QR code, clients can access and share this interactive display on a smartphone, tablet, or laptop in-store, eliminating the frustrating loupe and tweezers. This captivating sales tool can be customized to your branding and markups, and seamlessly integrated with your website.
Expert Market Research and Strategy. GN Diamond provides marketing ideas, techniques, and assistance to help you grow and grab more market share. Take advantage of our free market research, demographic analysis, marketing guides, direct mailers, turnkey social media campaigns, radio ad scripts, and more to improve your marketing and sales strategies at the best return on investment

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”