Press Releases

GN Diamond Gives Independent Jewelers Points of Distinction

Stand out with exclusive online and in-store sales tools.

Published

3 years ago

February 15, 2021

Press Releases

(PRESS RELEASE) GN Diamond has supported independent retailers for over 35 years by giving them an unrivaled edge over the competition. Along with over 5,000 loose certified GIA and EGL USA diamonds sourced from the most brilliant rough and cut for maximum scintillation, it provide superior customer service, a 100% dollar-for-dollar Trade Back Guarantee with no expiration date, and much more.

There’s a reason it’s called “The GN Advantage.” The team of passionate jewelers and gemologists understand the industry inside and out and continually look for ways to help you compete with online retailers, increase your closing percentage, and thrive.

3 points of distinction to close more sales.
These three powerful points of distinction can help you drive sales through the pandemic and beyond:

Light Performance. GN Diamond’s Light Performance technology enables jewelers to explain why two seemingly similar diamonds with the same size, color, shape, and clarity may vary in price. Through independent, third-party evaluation, every diamond in our inventory is scanned and graded, then given an overall brilliance ranking. With clear visuals, the customer can easily compare any diamond in your inventory to see how subtle differences affect quality and value.
Diamond Hunt Digital Display. Diamond Hunt, GN’s online loose diamond database, includes light performance along with Gemprint ID, certification, and V360 videos clearly displaying each diamond’s natural features. By scanning a QR code, clients can access and share this interactive display on a smartphone, tablet, or laptop in-store, eliminating the frustrating loupe and tweezers. This captivating sales tool can be customized to your branding and markups, and seamlessly integrated with your website.
Expert Market Research and Strategy. GN Diamond provides marketing ideas, techniques, and assistance to help you grow and grab more market share. Take advantage of our free market research, demographic analysis, marketing guides, direct mailers, turnkey social media campaigns, radio ad scripts, and more to improve your marketing and sales strategies at the best return on investment

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”