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Jewelers Mutual Named Official Jewelry Insurance of the Milwaukee Bucks

Bucks become first sports relationship for century-old Wisconsin company.

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The Bucks and Jewelers Mutual are offering a customizable digital valentine that Bucks fans can send to loved ones for Valentine’s Day.
The Bucks and Jewelers Mutual are offering a customizable digital valentine that Bucks fans can send to loved ones for Valentine’s Day.

(PRESS RELEASE) MILWAUKEE,WI — Jewelers Mutual Group, a Neenah, WI-based company, has become the Official Jewelry Insurance of the Milwaukee Bucks. This is the first time Jewelers Mutual has teamed with a professional sports franchise in its 108-year history.

“Joining forces with the Milwaukee Bucks is a natural and exciting collaboration,” Jewelers Mutual Executive Vice President Mike Alexander said. “Both organizations have historic roots in Wisconsin and are passionate about the state in which we live, work, and play. While the Bucks team creates gems on the court, Jewelers Mutual is here to protect the gems off the court.”

“We’re excited that Jewelers Mutual Group has chosen to team with the Bucks and we welcome them to our roster of corporate partners,” said Bucks Chief Business Development & Strategy Officer Matt Pazaras. “The Bucks are all about creating special moments for fans, and Jewelers Mutual has been protecting the special moments that jewelry represents for more than a century, making this a natural relationship between two Wisconsin companies.”

To tip-off the collaboration, Jewelers Mutual will brand a digital valentine for Bucks fans to send to their friends and family. Fans can visit bucks.com to customize a digital valentine to send to their loved ones.

This spring, the Bucks and Jewelers Mutual will also run a sweepstakes where one lucky couple will win the opportunity to have their engagement photos taken by the Bucks team photographer at Fiserv Forum. Additional information on this sweepstakes will be announced at a later date.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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