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Jewelers Mutual Named Official Jewelry Insurance of the Milwaukee Bucks

Bucks become first sports relationship for century-old Wisconsin company.

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The Bucks and Jewelers Mutual are offering a customizable digital valentine that Bucks fans can send to loved ones for Valentine’s Day.
The Bucks and Jewelers Mutual are offering a customizable digital valentine that Bucks fans can send to loved ones for Valentine’s Day.

(PRESS RELEASE) MILWAUKEE,WI — Jewelers Mutual Group, a Neenah, WI-based company, has become the Official Jewelry Insurance of the Milwaukee Bucks. This is the first time Jewelers Mutual has teamed with a professional sports franchise in its 108-year history.

“Joining forces with the Milwaukee Bucks is a natural and exciting collaboration,” Jewelers Mutual Executive Vice President Mike Alexander said. “Both organizations have historic roots in Wisconsin and are passionate about the state in which we live, work, and play. While the Bucks team creates gems on the court, Jewelers Mutual is here to protect the gems off the court.”

“We’re excited that Jewelers Mutual Group has chosen to team with the Bucks and we welcome them to our roster of corporate partners,” said Bucks Chief Business Development & Strategy Officer Matt Pazaras. “The Bucks are all about creating special moments for fans, and Jewelers Mutual has been protecting the special moments that jewelry represents for more than a century, making this a natural relationship between two Wisconsin companies.”

To tip-off the collaboration, Jewelers Mutual will brand a digital valentine for Bucks fans to send to their friends and family. Fans can visit bucks.com to customize a digital valentine to send to their loved ones.

This spring, the Bucks and Jewelers Mutual will also run a sweepstakes where one lucky couple will win the opportunity to have their engagement photos taken by the Bucks team photographer at Fiserv Forum. Additional information on this sweepstakes will be announced at a later date.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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