Press Releases

Hasenfeld-Stein Embarks on New Social Media Campaign to Push FireCushion

Published

8 years ago

March 29, 2016

INSTORE Staff

(Press Release)
Hasenfeld-Stein has launched a new social media campaign to create buzz about its patented FireCushion, an Ex Cushion Brilliant with uniform brilliance and a 95 percent average light return. Using Facebook, Twitter and Instagram, Hasenfeld-Stein is spreading the word about FireCushion and supporting the sales and marketing efforts of its retail partners.

The company has also reached out to bloggers around the country and invited them to local stores to view FireCushion diamonds and try on FireCushion jewelry. The most recent FireCushion story appeared on a blog in Virginia and reached more than 56,000 followers.

Hasenfeld-Stein will be sharing its social media success at the Luxury Show in Las Vegas and will be exhibiting in a newer and bigger booth location at booth 1503. For appointments, please call Steve Feldman at 212-575-0290 or email him at sfeldman@hasenfeld-stein.com.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”