Press Releases

Hasenfeld Stein Launches Proprietary Cut Program Through GIA

Published

6 years ago

June 14, 2018

INSTORE Staff

(PRESS RELEASE) New York, NY —Tuesday, June 12, 2018— Hasenfeld-Stein, one of the leading diamantaires in the industry, will be among the first branded diamond companies to participate in the Proprietary Cut Program with GIA laboratories. The Proprietary Cut Program will include branded cut names on GIA grading reports for both Hasenfeld-Stein’s exclusive FirePrincess® and FireCushion® cut branded diamonds. Both brands are part of the FireMark® family of branded diamonds.

The GIA grading reports will now include the branded name of the proprietary diamond cut with the diamond shape and cutting style description. The reports provide a clear distinction between FirePrincess® and FireCushion® when selling them across the counter against non-branded princess and cushion cut diamonds.

To participate, Hasenfeld-Stein was required to submit supporting documentation, including their diamond facet arrangement. “It’s not only a great step, but an important step by GIA, and I commend them for formulating this program. Retailers are looking for ways to distinguish between the benefits of a branded diamond and generics found in the marketplace. This new GIA initiative makes it easy for the retailer to demonstrate those differences”, stated Hertz Hasenfeld, CEO, Hasenfeld-Stein.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”