Press Releases

Hasenfeld Stein Launches Proprietary Cut Program Through GIA

Published

5 years ago

June 14, 2018

INSTORE Staff

(PRESS RELEASE) New York, NY —Tuesday, June 12, 2018— Hasenfeld-Stein, one of the leading diamantaires in the industry, will be among the first branded diamond companies to participate in the Proprietary Cut Program with GIA laboratories. The Proprietary Cut Program will include branded cut names on GIA grading reports for both Hasenfeld-Stein’s exclusive FirePrincess® and FireCushion® cut branded diamonds. Both brands are part of the FireMark® family of branded diamonds.

The GIA grading reports will now include the branded name of the proprietary diamond cut with the diamond shape and cutting style description. The reports provide a clear distinction between FirePrincess® and FireCushion® when selling them across the counter against non-branded princess and cushion cut diamonds.

To participate, Hasenfeld-Stein was required to submit supporting documentation, including their diamond facet arrangement. “It’s not only a great step, but an important step by GIA, and I commend them for formulating this program. Retailers are looking for ways to distinguish between the benefits of a branded diamond and generics found in the marketplace. This new GIA initiative makes it easy for the retailer to demonstrate those differences”, stated Hertz Hasenfeld, CEO, Hasenfeld-Stein.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”