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Hasenfeld-Stein Launches 2 Websites

They’re part of a new branding initiative.

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(PRESS RELEASE) NEW YORK — Hasenfeld-Stein has launched two websites as part of its new branding initiative.

Hasenfeld-Stein.com provides content not only for existing customers but also for retailers who are seeking information on the brand. In addition, the website houses the most current marketing materials, which customers can download and use in their own markets. Those materials include new print ads, social assets, billboard layouts, duratran layouts and radio scripts. There are two distinctive campaigns for retailers to select from. The site also provides immediate ordering capability.

The second website, Firemarkdiamonds.com, will inform consumers about the FireMark brand and provides extensive information on both the FireCushion and FirePrincess cut diamonds. The consumer site has easy-to-use Find-A-Retailer functionality.

“Our previous website included consumers and trade information on one site. We knew it was time to separate the two. In 2018, we created a new look and feel to our creative and are making great strides in providing a branding effort that’s reflective (and worthy) of our magnificent stones,” stated Hertz Hasenfeld, CEO of Hasenfeld-Stein. “We want to make it easy for the trade to be educated on what we provide; make it easy for our current customers to order and contact us, and we want to make sure consumers have what they need to purchase the product at any one of retail locations.”

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