Press Releases Hasenfeld-Stein Launches 2 Websites They’re part of a new branding initiative. Published 3 years ago on January 17, 2019 By INSTORE Staff Share Tweet (PRESS RELEASE) NEW YORK — Hasenfeld-Stein has launched two websites as part of its new branding initiative. Hasenfeld-Stein.com provides content not only for existing customers but also for retailers who are seeking information on the brand. In addition, the website houses the most current marketing materials, which customers can download and use in their own markets. Those materials include new print ads, social assets, billboard layouts, duratran layouts and radio scripts. There are two distinctive campaigns for retailers to select from. The site also provides immediate ordering capability. The second website, Firemarkdiamonds.com, will inform consumers about the FireMark brand and provides extensive information on both the FireCushion and FirePrincess cut diamonds. The consumer site has easy-to-use Find-A-Retailer functionality. “Our previous website included consumers and trade information on one site. We knew it was time to separate the two. In 2018, we created a new look and feel to our creative and are making great strides in providing a branding effort that’s reflective (and worthy) of our magnificent stones,” stated Hertz Hasenfeld, CEO of Hasenfeld-Stein. “We want to make it easy for the trade to be educated on what we provide; make it easy for our current customers to order and contact us, and we want to make sure consumers have what they need to purchase the product at any one of retail locations.” Advertisement Related Topics: Hasenfeld-SteinLatest News Top click to Comment(Comment) Up Next Stuller Debuts Newest Tools Catalog Don't Miss Reed Jewelry Group Appoints Portfolio Sales Director for JCK and Luxury Advertisement SPONSORED VIDEO Thinking of Liquidating? Think: Wilkerson When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says. You may like Promoted Headlines Thinking of Liquidating? Think: Wilkerson Wilkerson Consolidating Stores? Time to Call the Experts! Wilkerson It’s Going to Set Us Up Very Nicely for Retirement Wilkerson Advertisement Latest Trending Videos Press Releases1 day ago SJTA Announces 2022 Board of Directors Columns1 day ago Here’s Why You Should Consider Hiring a Business Coach Cover Stories1 day ago 23 Ways to Do More in Your Business by Doing Less Benchmarks3 days ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines3 days ago $8.7M in Fake Jewelry Seized in Cincinnati and Indianapolis Best of The Best1 week ago Louisiana Jeweler To Launch Diamonds into Space Jimmy Degroot1 week ago Video: Fix the ‘Glitches’ in Your Jewelry Business Jimmy Degroot1 month ago Video: Everyone in Your Jewelry Store Can Get Along. Here’s How. Sponsored Webinars2 months ago Podium Presents: SMS Marketing 101 for Jewelry Retailers Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Benchmarks3 days ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines3 days ago $8.7M in Fake Jewelry Seized in Cincinnati and Indianapolis Best of The Best1 week ago Louisiana Jeweler To Launch Diamonds into Space Celebrity Jewelry5 days ago The ’60s Make a Comeback in Jewelry and Fashion Benchmarks3 days ago 11 Intriguing Examples of Jewelry Store Window Displays Hot Sellers5 days ago 90 Percent of Surveyed Jewelers Reported Growth in December. Here’s What They Sold Cover Stories1 day ago 23 Ways to Do More in Your Business by Doing Less Celebrity Jewelry3 days ago Judge the Jewels: Were Pharrell’s Diamond Tiffany & Co. Sunglasses Inspired by a Famous Antique?