Connect with us

Press Releases

Hasenfeld-Stein Launches 2 Websites

They’re part of a new branding initiative.

mm

Published

on

(PRESS RELEASE) NEW YORK — Hasenfeld-Stein has launched two websites as part of its new branding initiative.

Hasenfeld-Stein.com provides content not only for existing customers but also for retailers who are seeking information on the brand. In addition, the website houses the most current marketing materials, which customers can download and use in their own markets. Those materials include new print ads, social assets, billboard layouts, duratran layouts and radio scripts. There are two distinctive campaigns for retailers to select from. The site also provides immediate ordering capability.

The second website, Firemarkdiamonds.com, will inform consumers about the FireMark brand and provides extensive information on both the FireCushion and FirePrincess cut diamonds. The consumer site has easy-to-use Find-A-Retailer functionality.

“Our previous website included consumers and trade information on one site. We knew it was time to separate the two. In 2018, we created a new look and feel to our creative and are making great strides in providing a branding effort that’s reflective (and worthy) of our magnificent stones,” stated Hertz Hasenfeld, CEO of Hasenfeld-Stein. “We want to make it easy for the trade to be educated on what we provide; make it easy for our current customers to order and contact us, and we want to make sure consumers have what they need to purchase the product at any one of retail locations.”

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular