Press Releases

Stuller Debuts Newest Tools Catalog

It was organized with the jeweler in mind.

Published

7 years ago

January 17, 2019

INSTORE Staff

(PRESS RELEASE) LAFAYETTE, LA – Stuller is kicking off the New Year with the release of its newest catalog, Tools, Equipment, and Metals 2019-2020.

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The 750+ page catalog has been redesigned to make it easier for the jewelers to find what they need by organizing the products and sections by process. “The jeweler needs to the ability to shop quickly and efficiently,” says Tammy Lail vice president of merchandising. “With the new navigation, this catalog is the perfect bench guide.”

The new catalog layout includes:

19 sections, organized by bench jeweler process.
A table of contents for each section.
Color bars by process on each page to help quickly find products.

“In addition, we have tried, tested, and added tons of new product. At Stuller, we don’t give out the ‘tried and tested’ stamp that easily,” says Lail. “Our manufacturing experts work with a wide range of tools and equipment every day and we rely heavily on their advice when choosing which new products get added to our line.”

Learn more about the new tools catalog and associated customer catalog contest at www.stuller.com/toolscatalog.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.