Press Releases

Stuller Debuts Newest Tools Catalog

It was organized with the jeweler in mind.

Published

5 years ago

January 17, 2019

INSTORE Staff

(PRESS RELEASE) LAFAYETTE, LA – Stuller is kicking off the New Year with the release of its newest catalog, Tools, Equipment, and Metals 2019-2020.

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The 750+ page catalog has been redesigned to make it easier for the jewelers to find what they need by organizing the products and sections by process. “The jeweler needs to the ability to shop quickly and efficiently,” says Tammy Lail vice president of merchandising. “With the new navigation, this catalog is the perfect bench guide.”

The new catalog layout includes:

19 sections, organized by bench jeweler process.
A table of contents for each section.
Color bars by process on each page to help quickly find products.

“In addition, we have tried, tested, and added tons of new product. At Stuller, we don’t give out the ‘tried and tested’ stamp that easily,” says Lail. “Our manufacturing experts work with a wide range of tools and equipment every day and we rely heavily on their advice when choosing which new products get added to our line.”

Learn more about the new tools catalog and associated customer catalog contest at www.stuller.com/toolscatalog.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”