Press Releases

Stuller Debuts Newest Tools Catalog

It was organized with the jeweler in mind.

Published

6 years ago

January 17, 2019

INSTORE Staff

(PRESS RELEASE) LAFAYETTE, LA – Stuller is kicking off the New Year with the release of its newest catalog, Tools, Equipment, and Metals 2019-2020.

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The 750+ page catalog has been redesigned to make it easier for the jewelers to find what they need by organizing the products and sections by process. “The jeweler needs to the ability to shop quickly and efficiently,” says Tammy Lail vice president of merchandising. “With the new navigation, this catalog is the perfect bench guide.”

The new catalog layout includes:

19 sections, organized by bench jeweler process.
A table of contents for each section.
Color bars by process on each page to help quickly find products.

“In addition, we have tried, tested, and added tons of new product. At Stuller, we don’t give out the ‘tried and tested’ stamp that easily,” says Lail. “Our manufacturing experts work with a wide range of tools and equipment every day and we rely heavily on their advice when choosing which new products get added to our line.”

Learn more about the new tools catalog and associated customer catalog contest at www.stuller.com/toolscatalog.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”