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Here’s How Much Americans Will Spend On Valentine’s Day Jewelry This Year

It’s expected to be a record year for spending.

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WASHINGTON – Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

Those celebrating plan to spend $3.9 billion on jewelry (given by 18 percent), $3.5 billion on an evening out (34 percent), $2.1 billion on clothing (18 percent), $1.9 billion on flowers (35 percent), $1.8 billion on candy (52 percent), $1.3 billion on gift cards (15 percent) and $933 million on greeting cards (44 percent).

Video: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103
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Video: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103

Video: Jeweler Wins Fight for $500,000 Snow Promotion Claim
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Video: Jeweler Wins Fight for $500,000 Snow Promotion Claim

Video: Gene the Jeweler Talks About Work Stress
Gene the Jeweler

Video: Gene the Jeweler Talks About Work Stress

“The vast majority of Valentine’s Day dollars are still spent on significant others, but there’s a big increase this year in consumers spreading the love to children, parents, friends and coworkers,” said NRF President and CEO Matthew Shay. “Those who are participating are spending more than ever and that could be the result of the strong economy. With employment and income growing, consumers appear to be expanding the scope of who qualifies for a card or a box of candy.”

Those surveyed said they would spend an average $161.96. That’s up 13 percent from last year’s $143.56 and easily tops the previous record of $146.84 set in 2016. Total spending is expected to be $20.7 billion, which is an increase of 6 percent over last year’s $19.6 billion and breaks the previous record of $19.7 billion, also set in 2016.

The spending increases come even though only 51 percent of Americans plan to celebrate the holiday, down from 55 percent last year and a high of 63 percent in 2007. It is unclear why the number of consumers celebrating has trended downward over the past 12 years, but spending, while varying with the economy, has generally trended up. The lowest spending during the period was $102.50 in 2009 during the Great Recession.

Of the $18.40 increase in average spending, only $4.26 comes from spending on spouses and significant others, which is expected to total $93.24. Consumers said they would spend $29.87 on other family members, up $4.58; $9.78 on friends, up $2.59; $8.63 on children’s classmates or teachers, up $1.37; $7.78 on co-workers, up $2.99; $6.94 on pets, up $1.44 and $5.72 on others, up $1.17.

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As in each year of the survey, men are the biggest spenders at $229.54, up 20 percent from last year. That’s more than double the $97.77 women said they would spend, which is down 1 percent, and is within the survey’s margin of error.

Among age groups, those 35-44 are the biggest Valentine spenders at $279.14, followed by those 25-34 at $239.07. Both groups typically have more people to buy for, including children and children’s classmates or teachers.

Gifts for pets continue to be popular, purchased by 20 percent. Pet spending is expected to total $886 million, up $519 million since NRF first asked in 2008.

Department stores are the most popular Valentine’s Day shopping destination, visited by 35 percent of shoppers, followed by discount stores (32 percent), online (27 percent), specialty stores (18 percent) florists (16 percent), small or local businesses (14 percent), jewelry stores and specialty clothing stores (each 9 percent).

Even among those who don’t plan to celebrate Valentine’s Day as such, 11 percent plan to treat themselves to gifts like clothing or jewelry and 9 percent plan to get together with other single friends or family.

“Valentine’s Day means different things for different people,” said Prosper Vice President of Strategy Phil Rist. “Whether it’s a day of romance or one of making sure their children have enough cards in their backpacks for each of their classmates, it’s an important day for those who choose to participate.”

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The survey of 7,384 adults 18 and older was conducted January 2-9 and has a margin of error of plus or minus 1.2 percentage points.

 

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Video: Chicago Estate Jeweler Edward Kahn, Holocaust Survivor, Dies at 103

He operated the House of Kahn.

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Edward Kahn of estate jewelry company House of Kahn has died at age 103.

CBS Chicago reports that Kahn was one of the oldest Holocaust survivors.

He built House of Kahn, which has locations in Chicago and Palm Beach, FL, with his wife, Adele. Just six weeks ago he made public his plans to retire, with his daughter Tobina Kahn to take over the business.

Kahn came to the U.S. from Romania in 1951 with less than $100 in assets, having lost his parents and sister to the Holocaust.

Watch the video:

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Video: Jeweler Wins Fight for $500,000 Snow Promotion Claim

Customers will get refunds for jewelry they bought during the holidays.

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An Idaho jeweler that held a “snow promotion” will be refunding its customers for jewelry they bought during the holiday season, KREM-TV reports.

Clark’s Diamond Jewelers in Couer D’Alene, ID, wrote in a Facebook post Monday that it had “received notification from the insurance company that our policy has been officially accepted and the award will indeed be paid out!”

The store had promised that if it snowed 3 inches or more on Jan. 11, it would refund purchases made between Nov. 22 and Dec. 31. Those purchases amounted to about $500,000.

The claim had originally been denied. Weather Command, a verification firm that works with the jeweler’s insurer, at first said snowfall on the date in question had been less than the required amount.

The store had vowed to fight for approval, believing that snowfall had indeed exceeded 3 inches.

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New List Reveals the ‘Most Common Birthstone in Every State’

The analysis comes from Shane Co.

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A new ranking from Shane Co. looks at the “most common birthstone in every state.”

In a blog post on its website, the company explains that it “used the latest CDC natality data to determine how many people are born each month in every state.” From there it was able to identify the most and least common birthstones in each state.

Peridot, the birthstone for August, “ruled the map,” emerging as the most popular stone in 40 states, including New York and California. Other birthstones are emerald, ruby, sapphire and opal.

Take a look at full results below. Shane Co. also released several other maps, inluding ones showing the “cost of each state’s most common birthstone,” the “second most common birthstone in every state” and the “rarest birthstone in every state.”

popular birthstones

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