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Here’s How RocksBox Became a $25 Million Jewelry Subscription Company

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Customer data is the secret sauce.

Meghan Rose, the 37-year-old founder of Rocksbox, explained her business model in a profile by Forbes, which estimates that the jewelry subscription company is tracking toward $25 million in revenue this year. The key to her business, the article says, is its relationship with its customers. “Behind the fun of opening a box that comes in the mail like a present each month is a lot of data about customer preferences, and the longer a woman stays a subscriber the more Rocksbox can learn about her.” That customer data has helped Rose conceive of four private-label brands, which account for about one-third of the business and “are growing rapidly.”

Read more at Forbes

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