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Here’s How RocksBox Became a $25 Million Jewelry Subscription Company

Published

7 years ago

May 27, 2016

INSTORE Staff

Customer data is the secret sauce.

Meghan Rose, the 37-year-old founder of Rocksbox, explained her business model in a profile by Forbes, which estimates that the jewelry subscription company is tracking toward $25 million in revenue this year. The key to her business, the article says, is its relationship with its customers. “Behind the fun of opening a box that comes in the mail like a present each month is a lot of data about customer preferences, and the longer a woman stays a subscriber the more Rocksbox can learn about her.” That customer data has helped Rose conceive of four private-label brands, which account for about one-third of the business and “are growing rapidly.”

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”