Headlines

Here’s How RocksBox Became a $25 Million Jewelry Subscription Company

Published

10 years ago

May 27, 2016

INSTORE Staff

Customer data is the secret sauce.

Meghan Rose, the 37-year-old founder of Rocksbox, explained her business model in a profile by Forbes, which estimates that the jewelry subscription company is tracking toward $25 million in revenue this year. The key to her business, the article says, is its relationship with its customers. “Behind the fun of opening a box that comes in the mail like a present each month is a lot of data about customer preferences, and the longer a woman stays a subscriber the more Rocksbox can learn about her.” That customer data has helped Rose conceive of four private-label brands, which account for about one-third of the business and “are growing rapidly.”

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."