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Here’s How RocksBox Became a $25 Million Jewelry Subscription Company

Published

9 years ago

May 27, 2016

INSTORE Staff

Customer data is the secret sauce.

Meghan Rose, the 37-year-old founder of Rocksbox, explained her business model in a profile by Forbes, which estimates that the jewelry subscription company is tracking toward $25 million in revenue this year. The key to her business, the article says, is its relationship with its customers. “Behind the fun of opening a box that comes in the mail like a present each month is a lot of data about customer preferences, and the longer a woman stays a subscriber the more Rocksbox can learn about her.” That customer data has helped Rose conceive of four private-label brands, which account for about one-third of the business and “are growing rapidly.”

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."