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“Homecoming for the holidays”

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Black Friday, even if you know exactly what it means it doesn’t sound like a very cheerful way to start the holiday season. When I think about this day, I think about “homecoming for the holidays” a time of the year when family and friends reunite to “Mark the Moment”. Gathering together to share what’s new, what’s different and all those special reasons to celebrate their family.

Homecoming also means that they often return to their favorite jewelry store. The chance to rekindle memories with their family jeweler sharing the stories about when mom got that beautiful diamond or getting their Bar Mitzvah ring resized from years ago.

Whether it’s to have a battery changed in their watch or have their rings cleaned and polished giving them that little extra sparkle for the holidays. Each individual represents a customer walking through the door of your store and the potential to make a sale.

I really enjoy this opportunity to reacquaint and reconnect, by maintaining these relationships it gives me a chance to update their customer information, find out what should be on their jewelry wishlist. These are established customers who have purchased before and today are an opportunity to create additional sales, selling them gifts for other family members while they are in town. With our long standing relationship, our no hassle return policy and having the right selection of the gifts that they will love to give, I want Tappers to be “top of mind” when they are thinking about buying jewelry as a gift for the holidays.

A positive attitude brings positive results!

More tomorrow,

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Steven

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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“Homecoming for the holidays”

mm

Published

on

Black Friday, even if you know exactly what it means it doesn’t sound like a very cheerful way to start the holiday season. When I think about this day, I think about “homecoming for the holidays” a time of the year when family and friends reunite to “Mark the Moment”. Gathering together to share what’s new, what’s different and all those special reasons to celebrate their family.

Homecoming also means that they often return to their favorite jewelry store. The chance to rekindle memories with their family jeweler sharing the stories about when mom got that beautiful diamond or getting their Bar Mitzvah ring resized from years ago.

Whether it’s to have a battery changed in their watch or have their rings cleaned and polished giving them that little extra sparkle for the holidays. Each individual represents a customer walking through the door of your store and the potential to make a sale.

I really enjoy this opportunity to reacquaint and reconnect, by maintaining these relationships it gives me a chance to update their customer information, find out what should be on their jewelry wishlist. These are established customers who have purchased before and today are an opportunity to create additional sales, selling them gifts for other family members while they are in town. With our long standing relationship, our no hassle return policy and having the right selection of the gifts that they will love to give, I want Tappers to be “top of mind” when they are thinking about buying jewelry as a gift for the holidays.

A positive attitude brings positive results!

Advertisement

More tomorrow,

Steven

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular