“Homecoming for the holidays”

Published

13 years ago

November 27, 2010

INSTORE Staff

Black Friday, even if you know exactly what it means it doesn’t sound like a very cheerful way to start the holiday season. When I think about this day, I think about “homecoming for the holidays” a time of the year when family and friends reunite to “Mark the Moment”. Gathering together to share what’s new, what’s different and all those special reasons to celebrate their family.

Homecoming also means that they often return to their favorite jewelry store. The chance to rekindle memories with their family jeweler sharing the stories about when mom got that beautiful diamond or getting their Bar Mitzvah ring resized from years ago.

Whether it’s to have a battery changed in their watch or have their rings cleaned and polished giving them that little extra sparkle for the holidays. Each individual represents a customer walking through the door of your store and the potential to make a sale.

I really enjoy this opportunity to reacquaint and reconnect, by maintaining these relationships it gives me a chance to update their customer information, find out what should be on their jewelry wishlist. These are established customers who have purchased before and today are an opportunity to create additional sales, selling them gifts for other family members while they are in town. With our long standing relationship, our no hassle return policy and having the right selection of the gifts that they will love to give, I want Tappers to be “top of mind” when they are thinking about buying jewelry as a gift for the holidays.

A positive attitude brings positive results!

More tomorrow,

Steven

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”