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INSTORE Editor Trace Shelton to Present at IAC’s Gold Conference

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He’ll be part of two events.

INSTORE Editor-in-Chief Trace Shelton will be part of two panel presentations at Initiatives in Art & Culture’s Seventh Annual Gold Conference, which is being held April 26-28 in New York.

The first presentation, scheduled for 11:20 a.m. to 12:10 p.m. April 27, is called “Cutting Through the Noise: Differentiating Between Editorial and Advertorial in Social Media.” Other members of the panel will be Barbara Palumbo, founder of Adornmentality.com; Mark Smelzer, publisher of JCK magazine and JCKonline.com; and Monica Stephenson, founder of idazzle. The moderator will be Peggy Jo Donahue, owner of Donahue Communications.

The second, set for 2-2:50 p.m. April 28, is called “Story Telling: The Importance of Narrative in Today’s Jewelry Market.” Other members of the panel will be Wendy Brandes, jewelry designer; Brandee Dallow, director, North America representative office — diamonds sales and marketing, Rio Tinto; Orin J. Mazzoni III, director, “Sharing the Rough”; Melissa Quick, president, Steve Quick Jeweler; and Steve Quick, CEO and founder, Steve Quick Jeweler. The moderator will be Andrea Hill, founder and CEO, Hill Management Group LLC.

“Each year, Initiatives in Art & Culture takes a 360-degree approach to the consideration of gold in keeping with our cross-disciplinary approach,” said Lisa Koenigsberg, president of Initiatives in Art & Culture. We are delighted to work with the leading figures from throughout the world to present comprehensive information from the historical, to the predictive, to that which captures the here and now.”

She added: “In the Seventh Annual Gold Conference, we address the ‘Magic of Gold.’ Throughout the ages to this very day, this material has had an extraordinary impact on our culture, our economy, and our creativity. The 15 presentations offered at this event by some of the most interesting and authorative individuals in their fields explores that power and how they see it changing our future.”

Other presentation highlights will include:

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“Transforming Retail,” a conversation with Andrea Hansen, founder, LuxeIntelligence; Jim Tuttle, founder and president, Green Lake Jewelry Works; and Mickey Alam Khan, founder and editor-in-chief, Luxury Daily.

“The Golden Menagerie: A Creative Journey,” a presentation by Jewelry Designer Temple St. Clair.

“Regulatory Restrictions: Advocacy for and by Jewelers, Retailers, and Manufacturers,” Linus Drogs, owner and president, AU Enterprises; Mark Hanna, chief marketing officer, Richline Group Inc.; Susan Thea Posnock, director of public affairs and education, Jewelers of America; Sarah Yood, senior counsel, Jewelers Vigilance Committee. The moderator will be Peggy Jo Donahue, owner, Donahue Communications.

“Heritage, Traditional Methods, and New World Education: Goldsmith’s Hall and Goldsmith’s Center – Bringing Jewelers Into the 21st Century,” a presentation by David Mills, director of communications and marketing, Goldsmiths’ Company.

Sponsors include Signet Jewelers, Richline Group Ltd., Hoover & Strong, AU Enterprises, Freeman’s, the Society of North American Goldsmiths, Republic Metals Corp. and Unleashed. Events are hosted by Reinstein/Ross, Goldsmiths and Aaron Faber Gallery.

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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