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INSTORE Editor Trace Shelton to Present at IAC’s Gold Conference




He’ll be part of two events.

INSTORE Editor-in-Chief Trace Shelton will be part of two panel presentations at Initiatives in Art & Culture’s Seventh Annual Gold Conference, which is being held April 26-28 in New York.

The first presentation, scheduled for 11:20 a.m. to 12:10 p.m. April 27, is called “Cutting Through the Noise: Differentiating Between Editorial and Advertorial in Social Media.” Other members of the panel will be Barbara Palumbo, founder of; Mark Smelzer, publisher of JCK magazine and; and Monica Stephenson, founder of idazzle. The moderator will be Peggy Jo Donahue, owner of Donahue Communications.

The second, set for 2-2:50 p.m. April 28, is called “Story Telling: The Importance of Narrative in Today’s Jewelry Market.” Other members of the panel will be Wendy Brandes, jewelry designer; Brandee Dallow, director, North America representative office — diamonds sales and marketing, Rio Tinto; Orin J. Mazzoni III, director, “Sharing the Rough”; Melissa Quick, president, Steve Quick Jeweler; and Steve Quick, CEO and founder, Steve Quick Jeweler. The moderator will be Andrea Hill, founder and CEO, Hill Management Group LLC.

“Each year, Initiatives in Art & Culture takes a 360-degree approach to the consideration of gold in keeping with our cross-disciplinary approach,” said Lisa Koenigsberg, president of Initiatives in Art & Culture. We are delighted to work with the leading figures from throughout the world to present comprehensive information from the historical, to the predictive, to that which captures the here and now.”

She added: “In the Seventh Annual Gold Conference, we address the ‘Magic of Gold.’ Throughout the ages to this very day, this material has had an extraordinary impact on our culture, our economy, and our creativity. The 15 presentations offered at this event by some of the most interesting and authorative individuals in their fields explores that power and how they see it changing our future.”

Other presentation highlights will include:


“Transforming Retail,” a conversation with Andrea Hansen, founder, LuxeIntelligence; Jim Tuttle, founder and president, Green Lake Jewelry Works; and Mickey Alam Khan, founder and editor-in-chief, Luxury Daily.

“The Golden Menagerie: A Creative Journey,” a presentation by Jewelry Designer Temple St. Clair.

“Regulatory Restrictions: Advocacy for and by Jewelers, Retailers, and Manufacturers,” Linus Drogs, owner and president, AU Enterprises; Mark Hanna, chief marketing officer, Richline Group Inc.; Susan Thea Posnock, director of public affairs and education, Jewelers of America; Sarah Yood, senior counsel, Jewelers Vigilance Committee. The moderator will be Peggy Jo Donahue, owner, Donahue Communications.

“Heritage, Traditional Methods, and New World Education: Goldsmith’s Hall and Goldsmith’s Center – Bringing Jewelers Into the 21st Century,” a presentation by David Mills, director of communications and marketing, Goldsmiths’ Company.

Sponsors include Signet Jewelers, Richline Group Ltd., Hoover & Strong, AU Enterprises, Freeman’s, the Society of North American Goldsmiths, Republic Metals Corp. and Unleashed. Events are hosted by Reinstein/Ross, Goldsmiths and Aaron Faber Gallery.




Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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