INSTORE’s Brain Squad Members Share Their Hottest Sellers From May

ELLE’s No. 1 selling item for 2017, rhodium-plated sterling silver necklace with Enchanted Green quartz from the Revolution Collection, $105, ellejewelry.com

ELLE has been hot — great designs and perfect price point for summer fun! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA

• Imperial Pearls and Gabriel & Co. bridal and fashion were fast movers for us this month! — LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
• Watches! Longines, Rolex and Seiko. Why in May? Your guess is as good as mine! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
• Mid-price lines like Firefly and Holly Yashi. We saw an uptick in our higher-end rings with colored gemstones. — Michael Halem, Halem & Co. de Sonoma, Sonoma, CA
• Charles Garnier has continued to be a hot seller. — Travis Piper, Piper Diamond Co., Vincennes, IN
• A new line, Evocateur, has been popular, as well as custom. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN
• Guardian angel pendants by Marianna have been a huge hit with all graduates and confirmations this month. Also, Blessing Bracelets by Made As Intended have flown out of our cases. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
• Diamond hybrids are gaining popularity. And pear-shape diamonds are getting hotter. — Meg Rankin, Rankin Jewellers, Edmonds, WA
• Color by Empire Corp., Bassali and China Stone were the champions. Custom reworks with halos and upgraded centers from EM Trading and Olympian Diamonds, as well as repairs, rounded out a very healthy May! — Denise Oros, Linnea Jewelers, La Grange, IL
• We did great with a trunk show with Parlé and their lotus garnet collection at the end of May. We even kept some pieces to add to our stock collection. — Casey Gallant, Stephen Gallant Jewelers, Orleans, MA
• In-house and custom. Halo designs continue to rock; $2,000 to $5,000 is still the sweet spot. More movement toward alternative bridal gemstones. Sapphire is the most popular at the moment, in all colors. — David Phelps, Precision Platinum, Durham, NC
• May was all about Slate & Tell. We ordered several times, especially for Mother’s Day gifts. We also did repairs, repairs, and more repairs. — Erica Lorenz, Michael & Sons, Reno, NV
• Diamond and sapphire jewelry, custom design. Toby Pomeroy and Kelim sold well. — Vickie Wilson, The Goldsmith, Palo Alto, CA
• Michou continues to be our hottest line. We’ve ordered fast sellers plus new items, and our fast sellers list keeps growing each week! — Elysia Demers, Barnhardt Jewelers, Spencer, NC
• Nina Nguyen long necklaces, Pandora graduation, Citizen watches in the $300 range. — Karen Schmitt, Straith’s Jewelers, Centralia, IL
• Artistry always sells well and the Adwar castings line is really strong for us. Unique Settings is doing well, also. And Alicia Winalski designs, an artist I met at the Philadelphia Acre show, has great pieces and reasonable price points! — Gary Youngberg, Ames Silversmithing, Ames, IA

This article originally appeared in the July 2017 edition of INSTORE.