Connect with us

Press Releases

Introducing Kirk Kara’s New Rayana Collection

“This collection brings different perspectives of eternity to life.”

mm

Published

on

Introducing Kirk Kara’s New Rayana Collection

(PRESS RELEASE) LOS ANGELES, CA — Multiple award-winning bridal brand Kirk Kara announces the launch of the romantic new Rayana collection — a symbolic and physical representation of eternal love. And while it’s true that any engagement ring can be a symbol of lasting love, Rayana has a unique and compelling backstory that makes its symbolism both special and intentional at once.

Like marriage itself, this collection is the union of two different but complementary wells of inspiration.

The first is the Armenian eternity sign, also known as Arevakhatch, which literally translates to “sun cross.” Resembling a wheel, this sun-like symbol represents Armenia as well as the idea of everlasting celestial life. Since the 5th century, it has graced both ancient manuscripts and architecture, including notable churches and national monuments. Still embraced and recognizable today, it is widely used by Armenians in Armenia as well as the diaspora population scattered throughout the world.

Hints of the Armenian eternity wheel are present throughout the Rayana collection, symbolizing the family’s Armenian roots, the idea of eternal existence, and the promised permanence of true love.

Rayana also embraces the idea of perpetual life with a nod to Lucy Karaguezian’s silk manufacturing roots. Her father, Diran, was a renowned silk manufacturer in Beirut, Lebanon. His beautiful fabrics shared one common thread: a classic paisley design.

When it comes to Kirk Kara, design is always a family affair, one that transcends both generations and time. Rayana’s swirled, ornamental details are directly inspired by Diran’s vintage paisley patterns – a lovely way to weave in his work and keep his legacy alive.

Advertisement

Rayana’s multi-faceted symbolism is particularly meaningful for Vice President and Designer Angela Karaguezian.

“This collection brings different perspectives of eternity to life,” she says. “Whether it’s through the Armenian eternity sign, which is shaped like a sun wheel, or the swirled paisley designs from our grandfather’s silk business, the idea is the same; that love and family are everlasting bonds. Rayana is our way of celebrating the eternal nature of love in all forms.”

The resulting rings are both beautiful and replete with meaning. Characterized by swirly, flowing details and milgrain work, the designs are delicate and intricate at the same time.

Adding another layer to the symbolic nature of this collection, the name Rayana means heaven or sky – and it’s a subtle play on the rays of the sun, harkening back to Arevakhatch. Connections are always present in Kirk Kara designs, and Rayana is no exception.

View the full Rayana collection starting at $1340 MSRP on www.kirkkara.com.

Advertisement

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular