Headlines

Ivanka Trump Makes a Big Change to Jewelry Line

Published

7 years ago

March 14, 2017

INSTORE Staff

It’s focusing on products for “loyal customers.”

Ivanka Trump is moving into fashion jewelry, USA Today reports.

The shift away from fine jewelry is “part of our company’s commitment to offering solution-oriented products at accessible price points,” brand President Abigail Klem said in a statement.

Klem said the company will focus on “existing and new categories that are most relevant to our loyal customers — including fashion jewelry, which successfully launched last fall with price points that are aligned with the rest of our collection.”

The presidential daughter’s brand has seen a recent spike in popularity, USA Today reports. It made the news several times lately as retailers Nordstrom and Neiman Marcus and presidential aide Kellyanne Conway plugged it on a talk show.

When Nordstrom earlier this year pulled the brand, which includes also clothing and other products, it said it was doing so based on performance. But Business Insider noted that the decision came “amid calls for a boycott against retailers that carry Trump products.”

Read more at USA Today

Related Topics: fashion jewelry Ivanka Trump

click to Comment(Comment)

Up Next

‘World’s Most Complicated Watch’ Goes Up for Auction

Don't Miss

US Jewelry Crimes Increase — Especially One Type

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”