Headlines

Ivanka Trump Makes a Big Change to Jewelry Line

Published

7 years ago

March 14, 2017

INSTORE Staff

It’s focusing on products for “loyal customers.”

Ivanka Trump is moving into fashion jewelry, USA Today reports.

The shift away from fine jewelry is “part of our company’s commitment to offering solution-oriented products at accessible price points,” brand President Abigail Klem said in a statement.

Klem said the company will focus on “existing and new categories that are most relevant to our loyal customers — including fashion jewelry, which successfully launched last fall with price points that are aligned with the rest of our collection.”

The presidential daughter’s brand has seen a recent spike in popularity, USA Today reports. It made the news several times lately as retailers Nordstrom and Neiman Marcus and presidential aide Kellyanne Conway plugged it on a talk show.

When Nordstrom earlier this year pulled the brand, which includes also clothing and other products, it said it was doing so based on performance. But Business Insider noted that the decision came “amid calls for a boycott against retailers that carry Trump products.”

Read more at USA Today

Related Topics: fashion jewelry Ivanka Trump

click to Comment(Comment)

Up Next

‘World’s Most Complicated Watch’ Goes Up for Auction

Don't Miss

US Jewelry Crimes Increase — Especially One Type

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”