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Jewelers’ Confidence Levels Slip; Biggest Falls in the Storm-Hit South

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It’s the first drop in 3 months.

Independent jewelers moderated their assessment of the short-term outlook for their businesses in October, with the INSTORE Jewelers Confidence Index falling to 52 from 55 in September.

The decline marked the first drop in three months and was most noticeable in the South, where only 28 percent of jewelers said the outlook for their stores had improved in the past month, and 53 percent said they were planning to order less in October than they had in the same month last year. Parts of the South were, of course, hit hard by Hurricanes Harvey and Irma in September.

In other parts of the country, conditions look to be shaping up nicely for jewelers as we move toward the key holiday season. Thirty-nine percent of all jewelers surveyed said their sales were Up or Way Up in September compared to the same month in 2016 and most wider economic indicators continue to improve.

Jewelers’ optimism continued to outpace their stock purchases, however, with almost 45 percent of the 220 survey respondents saying they had ordered less jewelry compared to the same month last year even though only 18 percent thought the outlook for their stores had deteriorated. Those two factors – outlook and actual orders – form the basis of our index. A score above 50 implies jewelers are generally positive about the immediate future of their businesses.

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After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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