Connect with us

Headlines

Jewelers’ Confidence Levels Slip; Biggest Falls in the Storm-Hit South

mm

Published

on

It’s the first drop in 3 months.

Independent jewelers moderated their assessment of the short-term outlook for their businesses in October, with the INSTORE Jewelers Confidence Index falling to 52 from 55 in September.

The decline marked the first drop in three months and was most noticeable in the South, where only 28 percent of jewelers said the outlook for their stores had improved in the past month, and 53 percent said they were planning to order less in October than they had in the same month last year. Parts of the South were, of course, hit hard by Hurricanes Harvey and Irma in September.

In other parts of the country, conditions look to be shaping up nicely for jewelers as we move toward the key holiday season. Thirty-nine percent of all jewelers surveyed said their sales were Up or Way Up in September compared to the same month in 2016 and most wider economic indicators continue to improve.

Jewelers’ optimism continued to outpace their stock purchases, however, with almost 45 percent of the 220 survey respondents saying they had ordered less jewelry compared to the same month last year even though only 18 percent thought the outlook for their stores had deteriorated. Those two factors – outlook and actual orders – form the basis of our index. A score above 50 implies jewelers are generally positive about the immediate future of their businesses.

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular