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Jewelers of America Announces Educational Lineup for Upcoming Show

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Keynote to focus on strengthening the retail store experience.

Trade association Jewelers of America will produce two days of free seminars on March 13-14 during the JA New York Show, including a keynote presentation called “Tips, Tricks and Techniques to Maximize Your In-Store Experience” by Nicole Leinbach Reyhle, founder and publisher of “Retail Minded” and co-founder of the Independent Retailer Conference.

The keynote presentation, which includes a complimentary continental breakfast, will explain the keys to strengthen the retail in-store experience and give attendees actionable steps that can be applied directly to their business. The seminar takes place Monday, March 14 at 10:30 a.m. in the JA New York Education Center.

JA’s education program will also feature two interactive seminars on Sunday, March 13 at 10:30 a.m. and 11:50 a.m., presented by sales experts Janice Mack and Debbie Hiss. Attendees are invited to share their experiences and insights about courting the bridal customer and tips on sustaining existing customers. Space is limited and JA encourages those interested to RSVP here.

The education program will also include seminars presented by experts in jewelry design, social media and more. The full schedule can be found here.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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