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Jewelers of America Announces Educational Lineup for Upcoming Show

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Keynote to focus on strengthening the retail store experience.

Trade association Jewelers of America will produce two days of free seminars on March 13-14 during the JA New York Show, including a keynote presentation called “Tips, Tricks and Techniques to Maximize Your In-Store Experience” by Nicole Leinbach Reyhle, founder and publisher of “Retail Minded” and co-founder of the Independent Retailer Conference.

The keynote presentation, which includes a complimentary continental breakfast, will explain the keys to strengthen the retail in-store experience and give attendees actionable steps that can be applied directly to their business. The seminar takes place Monday, March 14 at 10:30 a.m. in the JA New York Education Center.

JA’s education program will also feature two interactive seminars on Sunday, March 13 at 10:30 a.m. and 11:50 a.m., presented by sales experts Janice Mack and Debbie Hiss. Attendees are invited to share their experiences and insights about courting the bridal customer and tips on sustaining existing customers. Space is limited and JA encourages those interested to RSVP here.

The education program will also include seminars presented by experts in jewelry design, social media and more. The full schedule can be found here.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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