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Jewelers’ Son Wins at Rolex 24 Hours of Daytona

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He’ll receive a very nice watch.

(Press Release) DAYTONA BEACH, FL — Nick Boulle, the 27-year-old son of Denis and Karen Boulle of de Boulle Diamond & Jewelry, an independent jewelry salon in Dallas and Houston, has claimed victory in the 55th Annual Rolex 24 Hours of Daytona for the Prototype Challenge Class. 

The No. 38 Performance Tech Motorsports Oreca FLM09 finished 22 laps ahead of its closest rival in the 24-hour classic, despite the rain and cold. The car features an open-cockpit and technology such as a carbon fiber chassis, carbon brakes and sequential gearbox. Weighing in at 1990 pounds, the PC car reaches top speeds of around 190 mph with more than 450 horsepower.

Boulle drove alongside Performance Tech Motorsports drivers James French (23), Kyle Masson (19) and 17-year-old Patricio (Pato) O’Ward, one of the youngest in the history of the race. Each driver had his turn leading the PC class. 

“I cannot say enough about how well the team all performed,” said Boulle, whose debut last year at the 54th Annual Rolex 24 Hours of Daytona resulted in a second-place finish in the Prototype Challenge Class.

“Taking the class win in the ROLEX 24 Hours of Daytona is a dream come true for drivers across disciplines of motorsports from NASCAR, WEC and Indy car,” Boulle said. “There’s no such thing as an easy ride at a race like this, but everyone performed flawlessly. We did take a few risks to win, but our strength was in our preparation and consistency. I can’t wait to see what else this result for de Boulle Motorsports, Clover Partners, McFadden & Miller and Palmares Energy leads to next.”

Winners of the race receive special engraved stainless steel Rolex Daytona watches. The 2017 edition of the luxury watch features both gold and stainless steel with an oyster face. The watch was designed to meet the demands of the professional racing driver. 

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The de Boulle location in Dallas carries Rolex timepieces.

De Boulle Motorsports has partnered with several prominent Texas companies: Clover Partners, McFadden & Miller and Palmares Energy. The race is the first major auto race of the year, and it brought some of sport’s biggest names, including Jeff Gordon, Scott Dixon, Buddy Rice and Graham Rahal.

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Press Releases

GN Diamond Webinar Series Share Insights on Holiday Sales

Capture add-ons and impulse buys so you can double your closing ratio.

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(PRESS RELEASE) The holidays are here, along with the opportunity to capture add-ons and impulse buys so you can double your closing ratio. How? By wowing customers and helping them buy with confidence.

In part 3 of the Ultimate Sales Tips webinar series, Shane Decker and Asaf Herskovitz share what you can do right now to be ready when holiday shoppers walk through your doors. Gain insights on how to close larger sales from the industry’s leading sales experts.

  • Show and sell, don’t show and tell
  • Provide the in-store experience customers want
  • Use the right closing line for the right person
  • Never let them say “I’ll be back!”

To attend this webinar series, go here for the next webinar on Tuesday, December 10, 2019 12:00 – 12:45 EST.

 

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Press Releases

GN Diamond Appeals to Millennials with an In Store Cool Factor of Virtual Reality

They can actually view a diamond on its journey from the mine where it was unearthed to the store.

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(PRESS RELEASE) Virtual Reality is particularly geared toward millennials as they can actually view a diamond on its journey from the mine where it was unearthed to the store. It’s a unique and inspiring experience for clients to feel a more personal connection to the diamond they will purchase. Couples appreciate a diamond when they know its story, and they get a better understanding of what makes two diamonds different – along with their prices – even though they may seem identical.

GN says the Light Performance Technology, paired with virtual reality immersion, turns shopping into a sensational experience.

Asaf Herskovitz, CEO, of GN Diamond believes that, “By creating a unique shopping experience for millennials, baby boomers and customers of all ages, retail stores create a point of distinction for themselves especially when competing against on-line internet sites.”

Diamond Hunt

Retailers have another great in-store selling tool with GN’s Diamond Hunt, which allows stores to put GN’s loose diamond inventory of more than $70 million on their own website, including the store’s logo and markup. Videos of the diamonds, the Light Performance score and the certification of the diamonds are included.

“Everyone craves a pleasant, lifetime memory when making major purchases. Virtual Reality and Augmented Reality fulfills this goal and expectation.,” Mr. Herskovitz adds.

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Phillip Gavriel Kicks Off Holiday Season By Giving Back to Community

It donated $25,000 worth of jewelry.

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(PRESS RELEASE) NEW YORK – Phillip Gavriel participated in the New York City based Housing Works’ annual benefit, Fashion for Action. The company donated $25,000 worth of jewelry.

Jewelers have a long tradition of supporting charitable organizations, and both Royal Chain and Phillip Gavriel have a history of giving back, both directly and through partnerships with retailers over the years. This year, Phillip Gavriel contributed to his own local community in New York City with a $25,000 donation of jewelry. Housing Works is a pillar of New York City’s philanthropy efforts, and since it was founded in 1990 it fights for funding and legislation to ensure that all people living with HIV/AIDS have access to quality housing, healthcare, HIV prevention, and treatment, among other lifesaving services.

Every fall, Housing Works hosts the Fashion for Action event and invites various designers to give back in a charitable shopping experience. Event guests have the opportunity to shop donated apparel and jewelry from hundreds of brands while sipping champagne and mingling with New York’s most stylish individuals. Last night was no exception, Phillip Gavriel Jewelry was in the company of fashion’s most important brands such as Christian Dior, Dolce & Gabbana, and COACH to name a few. The roster of New York’s celebrity guest appearances included actress Patricia Clarkson, 2019 Emmy winner Billy Porter and Sex and the City stylist Patricia Field.

This year’s Fashion for Action is currently taking place November 14th-16th, 2019. The Opening Reception took place last night and Phillip Gabriel Maroof himself attended to not only display some his pieces but to shop other brands for a good cause. The public sale will be held, November 15th and 16th from 10 a.m.-7 p.m. at the original Chelsea Thrift Shop. The designer pieces will continue to be sold through the season while they last.

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