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Jewelry Designer Donating $1 to Horse Charity for Every Click-Through to Website

Published

9 years ago

March 17, 2016

INSTORE Staff

Facebook campaign builds her business while doing social good.

Irene Greenberg, the founder of Eye Gee Design who also has a passion for horses, has figured out a way to promote her business while advocating for a meaningful cause. Horsetalk writes that she recently launched a Facebook campaign in which she pledges to donate $1 to Brooke USA, an equine welfare charity that she has supported since 2011, for every click-through to her recently redesigned website. The results so far have been encouraging, with Greenberg raising more than $700 for the charity. “As much as I’m doing this to be altruistic, it is smart business too,” she says. “It was an advertising awareness campaign for both Eye Gee Design and Brooke USA. I really am committed. I love what they do. Anything that I can do to help them become better known or raise money for them is my goal.”

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.