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Jewelry Designer Donating $1 to Horse Charity for Every Click-Through to Website

Published

8 years ago

March 17, 2016

INSTORE Staff

Facebook campaign builds her business while doing social good.

Irene Greenberg, the founder of Eye Gee Design who also has a passion for horses, has figured out a way to promote her business while advocating for a meaningful cause. Horsetalk writes that she recently launched a Facebook campaign in which she pledges to donate $1 to Brooke USA, an equine welfare charity that she has supported since 2011, for every click-through to her recently redesigned website. The results so far have been encouraging, with Greenberg raising more than $700 for the charity. “As much as I’m doing this to be altruistic, it is smart business too,” she says. “It was an advertising awareness campaign for both Eye Gee Design and Brooke USA. I really am committed. I love what they do. Anything that I can do to help them become better known or raise money for them is my goal.”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”