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Jewelry Designer Donating $1 to Horse Charity for Every Click-Through to Website

Published

10 years ago

March 17, 2016

INSTORE Staff

Facebook campaign builds her business while doing social good.

Irene Greenberg, the founder of Eye Gee Design who also has a passion for horses, has figured out a way to promote her business while advocating for a meaningful cause. Horsetalk writes that she recently launched a Facebook campaign in which she pledges to donate $1 to Brooke USA, an equine welfare charity that she has supported since 2011, for every click-through to her recently redesigned website. The results so far have been encouraging, with Greenberg raising more than $700 for the charity. “As much as I’m doing this to be altruistic, it is smart business too,” she says. “It was an advertising awareness campaign for both Eye Gee Design and Brooke USA. I really am committed. I love what they do. Anything that I can do to help them become better known or raise money for them is my goal.”

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."