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Jewelry Designer Donating $1 to Horse Charity for Every Click-Through to Website

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Facebook campaign builds her business while doing social good.

Irene Greenberg, the founder of Eye Gee Design who also has a passion for horses, has figured out a way to promote her business while advocating for a meaningful cause. Horsetalk writes that she recently launched a Facebook campaign in which she pledges to donate $1 to Brooke USA, an equine welfare charity that she has supported since 2011, for every click-through to her recently redesigned website. The results so far have been encouraging, with Greenberg raising more than $700 for the charity. “As much as I’m doing this to be altruistic, it is smart business too,” she says. “It was an advertising awareness campaign for both Eye Gee Design and Brooke USA. I really am committed. I love what they do. Anything that I can do to help them become better known or raise money for them is my goal.”

Read more at Horsetalk

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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