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Jewelry Designer Donating $1 to Horse Charity for Every Click-Through to Website

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Facebook campaign builds her business while doing social good.

Irene Greenberg, the founder of Eye Gee Design who also has a passion for horses, has figured out a way to promote her business while advocating for a meaningful cause. Horsetalk writes that she recently launched a Facebook campaign in which she pledges to donate $1 to Brooke USA, an equine welfare charity that she has supported since 2011, for every click-through to her recently redesigned website. The results so far have been encouraging, with Greenberg raising more than $700 for the charity. “As much as I’m doing this to be altruistic, it is smart business too,” she says. “It was an advertising awareness campaign for both Eye Gee Design and Brooke USA. I really am committed. I love what they do. Anything that I can do to help them become better known or raise money for them is my goal.”

Read more at Horsetalk

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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