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Jewelry Insurance Startup Firm Raises $2M

The founder is a third-generation jeweler.

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BriteCo, a jewelry-insurance startup company, announced a $2 million seed round.

The round’s investors include Brian Spaly, the founder of Trunk Club; and Jeff Taylor, the former chairman and CEO at Cole Taylor Bank.

Video: Increase Your Jewelry Sales Through Add-Ons
Jimmy Degroot

Video: Increase Your Jewelry Sales Through Add-Ons

Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’
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Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers
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Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers

The firm provides verified appraisals and immediate replacement coverage by HDI global, an A-rated insurance carrier, according to a press release.

“As a third-generation jeweler, my family and I have a long history delighting customers and helping them celebrate moments of joy in their lives,” said Dustin Lemick, BriteCo founder and CEO.

“But the jewelry buyer is changing rapidly. Millennials now represent the largest jewelry buying demographic, and their expectations are different from those of prior generations. BriteCo helps jewelers by providing them with the optimal blend of online convenience and personal attention.”

Lemick and his family have owned and operated retail jewelry locations in the Chicagoland area for over 60 years.

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BriteCo explains that its coverage has no deductible, automatically updates protection each year using advanced price analytics and predictive models, and offers a streamlined claims experience. It also “offers an easy to use, cloud-based Appraisal Management System (AMS) that is faster and more accurate than the jewelry industry’s traditional manual processes,” according to the release.

“What Dustin and his team have accomplished in such a short period of time is amazing,” said Jeff Taylor, one of the company’s investors. “Getting BriteCo licensed in virtually every state before officially launching is a testament to their hard work and the professionalism with which they’re approaching this big challenge.

“I’m excited to be a part of their push to modernize the jewelry insurance and appraisal process and to help millions of people across the US protect their most valuable possessions.”

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Jewelry Distributor Arrested With $15M in Counterfeit Goods, Police Say

$15M in counterfeit merchandise was seized.

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The owner of a business in the downtown Los Angeles jewelry district has been arrested for allegedly selling counterfeit jewelry.

Moossa Lari is accused of felony trademark violation, according to a press release from the LA Police Department.

Moossa Lari

Investigators conducted several undercover buys and surveillance operations and determined that he was “a major distributor of counterfeit jewelry nationwide,” the release states.

Search warrants were served at multiple locations in the jewelry district on Nov. 7 by LAPD in collaboration with the FBI, Homeland Security Investigations and Custom Border Protection.

Officers seized about $58,000 in cash and over $15 million counterfeit jewelry with Street value of over $1 million, according to the release. Counterfeit jewelry recovered included fake Hermes, Gucci, Chanel, Louis Vuitton, Rolex, Michael Kors, Cartier, Tiffany Co., YSL, Dior, Calvin Klein, Guess, Van Cleef and Bvlgari pieces.

The counterfeit jewelry was tested at the scene and did not meet U.S. safety standards, the release states.

The standard of acceptable lead and cadmium is 90 parts per million. The seized counterfeit jewelry tested as high as 200,000 parts per million.

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Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

It’s not the jeweler’s fault she got mad.

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LIKE ANY JEWELER, Cullen Wulf sometimes runs into customers who aren’t looking to spend much money.

Unfortunately, sometimes their expectations are way out of line with what they’re willing to pay.

In the video below, Cullen re-enacts a scenario where he encountered just such a customer — a customer whose wife was unhappy with her sterling silver and CZ anniversary gift.

The customer felt that Cullen was to blame, and Cullen set the record straight.

Take a look.

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FTC Releases Disclosures Guidance for Social Media Influencers

It explains when and how influencers must disclose sponsorships to their followers.

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Enlisting social media “influencers” has become a popular way to promote a wide range of products, including jewelry.

Unfortunately, it’s not always obvious to consumers what is and isn’t an ad. The Federal Trade Commission wants to fix that.

The FTC has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure and offers examples of both effective and ineffective disclosures.

The guide and accompanying videos underscore that the responsibility to make disclosures about endorsements lies with the influencer. The guide outlines the various ways that an influencer’s relationship with a brand would make disclosures necessary, and it reminds influencers that they cannot assume that followers are aware of their connections to brands.

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The guide includes tips for when and how influencers should tell their followers about a relationship. For example, it suggests the words influencers might use, as well as where in their social posts a disclosure should appear.

The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

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