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Jewelry Insurance Startup Firm Raises $2M

The founder is a third-generation jeweler.

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BriteCo, a jewelry-insurance startup company, announced a $2 million seed round.

The round’s investors include Brian Spaly, the founder of Trunk Club; and Jeff Taylor, the former chairman and CEO at Cole Taylor Bank.

Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds
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Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds

Video: How to Turn Prospects Into Paying Jewelry Customers
Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

Video: Gene the Jeweler Explains How to Fire People
Gene the Jeweler

Video: Gene the Jeweler Explains How to Fire People

The firm provides verified appraisals and immediate replacement coverage by HDI global, an A-rated insurance carrier, according to a press release.

“As a third-generation jeweler, my family and I have a long history delighting customers and helping them celebrate moments of joy in their lives,” said Dustin Lemick, BriteCo founder and CEO.

“But the jewelry buyer is changing rapidly. Millennials now represent the largest jewelry buying demographic, and their expectations are different from those of prior generations. BriteCo helps jewelers by providing them with the optimal blend of online convenience and personal attention.”

Lemick and his family have owned and operated retail jewelry locations in the Chicagoland area for over 60 years.

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BriteCo explains that its coverage has no deductible, automatically updates protection each year using advanced price analytics and predictive models, and offers a streamlined claims experience. It also “offers an easy to use, cloud-based Appraisal Management System (AMS) that is faster and more accurate than the jewelry industry’s traditional manual processes,” according to the release.

“What Dustin and his team have accomplished in such a short period of time is amazing,” said Jeff Taylor, one of the company’s investors. “Getting BriteCo licensed in virtually every state before officially launching is a testament to their hard work and the professionalism with which they’re approaching this big challenge.

“I’m excited to be a part of their push to modernize the jewelry insurance and appraisal process and to help millions of people across the US protect their most valuable possessions.”

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Burglars Are Cutting Jewelry Stores’ Power Lines to Disable Alarms

It’s happened more than 30 times across the country.

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The Jewelers’ Security Alliance reports that there’s been a nationwide pattern of burglars cutting jewelry stores’ power lines in order to disable alarm systems.

On April 17, JSA issued a crime alert on the burglary of a Laguna Niguel, CA, jewelry store in which the power lines were cut. Burglars came through the roof, cut into a safe and took a large amount of merchandise.

Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds
Headlines

Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds

Video: How to Turn Prospects Into Paying Jewelry Customers
Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

Video: Gene the Jeweler Explains How to Fire People
Gene the Jeweler

Video: Gene the Jeweler Explains How to Fire People

JSA has now received reports of over 30 cases in which burglars have cut the power lines. It’s happened in Florida, Colorado, California, Indiana, Idaho, Illinois and Utah, as well as in Canada.

The burglars cut the power lines soon after a store has closed for the night, then wait nearby to see the response by the owner or police, according to JSA.

The burglars have not carried out safe burglaries at all of the stores.

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“After cutting the wires, the burglars watch and wait,” JSA stated. “If the burglars feel safe after having witnessed the owner or police response or lack of response to the cut wires, they will break into the store, often by cutting through the roof or sidewall.

“They will then attack the safe, usually cutting into it, and sometimes torching it.”

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Jewelry Chain Looks to Build $13M Headquarters

It will employ about 100 people.

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James Avery, a Texas-based manufacturer that operates 88 stores, is looking to open a second headquarters at a cost of $13 million.

The facility would be located in Cedar Park, TX, KXAN-TV and the Austin Business Journal report.

James Avery Craftsman Inc. is seeking more than $500,000 in economic incentives for the project.

As part of the agreement, the headquarters would need to have a payroll of about $4.9 million by 2025. It would also need to consist of at least 35,000 square feet.

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The Business Journal reports that the facility would have more than 100 employees.

Kerrville-based James Avery, known in part for its Christian-themed jewelry, is particularly popular in its home state of Texas, where it operates 80 stores.

Read more at KXAN-TV

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Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds

MVI Marketing has released a new video.

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MVI Marketing has released a new video in which three millennial couples reveal what they think about lab-grown diamonds.

The couples interviewed by MV Eye are all actively shopping for engagement rings.

In the video, which is under three minutes long, they’re asked about topics such as their budget, their shopping preferences and their views on lab-grown diamonds.

Watch the video:


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