Categories: Press Releases

Just Jules and Martin Flyer Launch Joint Bridal Collection

(PRESS RELEASE) Bohème, a non-traditional upscale bridal collection inspired by natural elements of the earth, is the joint creative venture between designer Julie Romanenko of “Just Jules” fame and Martin Flyer CEO Joshua Kaufman. Every artistic design is handcrafted and focused on the different textures of the precious metals, of which all are recycled. This elegant and organic collection will include refined yet detailed engagement rings as well as wedding and commitment bands. The engagement rings will feature high dome rose cuts as well as traditional round brilliant diamonds from .50-2.00ct and will be available in white, rose and yellow gold. The wedding bands will be offered as either a complement to the engagement rings or as stackers to enhance what she might already have.

Martin Flyer’s expertise in bridal has been thoroughly proven with its FlyerFit® brand and is further evident from the tag line “When Two Become One”. Joshua Kaufman’s sensibilities in the success of the FlyerFit® model naturally led him to cultivate an organic version based on Julie Romanenko’s pioneering designs for JUST JULES, which are fueled by nature and discovery. Bohème perfectly reflects the talents and synergy of both its artists. One example of this is in the Unity collection of wedding and commitment bands with different organic textures for both men and women. Unity invokes the concept of “becoming one” as each handcrafted pairing were created from one ring, artistically separated and can be worn independently of the other.

It is not hard to visualize the living beauty of Bohème; with design inspirations having names such as ‘Lava’ and ‘Twig’, a sense of motion and energy is ever present in each design for both men and women. The name of this collection is defined as a “carefree lifestyle unbounded by convention”, and Bohème designs are just that. The Bohème collection is sophisticated but approachable as the pairing combinations have a universal appeal. The rings are designed not only with Mother Nature, but human nature in mind.

Bohème is officially launching at JCKVEGAS 2017 And can be viewed in the following locations:

  • JCK, Las Vegas, Martin Flyer Salon 1311
  • CBG, Las Vegas, Martin Flyer Booth 703
  • COUTURE, Las Vegas, Just Jules Salon 813

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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